Founded in July 1995, Hummingbird Creative Group helps life science & healthcare, technology, B2B service, and other industry leaders grow their brand equity valuation by defining their overall brand strategy, developing sustainable branding and marketing campaigns, and implementing sales enablement programs so their brands TAKE FLIGHT AND SOAR!

Like a hummingbird, we fly forwards, backwards, upside down and sideways for our clients, and bring them JOY by creating enduring and meaningful interactions between their brands and their target audiences, which in turn grows their brand value and strengthens their promise, presence, and profitability over time.

.

Founded in July 1995, Hummingbird Creative Group is a boutique full-service branding agency serving admired brands nationwide to build business value through clear communication of brand differentiation. We work primarily with leaders of manufacturing/distribution, healthcare, B2B, non-profits and service businesses to define brand strategy, develop sustainable branding campaigns and implement sales enablement programs. Our passion is to strengthen each client's promise, presence and profitability over time as we continue helping brands like yours TAKE FLIGHT AND SOAR!

our purpose

Hummingbird builds business value through better branding.

Hummingbird Creative Group is an award winning brand strategy agency that helps leaders of growing companies and organizations looking to increase the value of their business define and communicate clear, sustainable, and differentiated brand messaging that brings them closer to “monopoly control” and directly impacts the EBITDA multiplier, and in turn the brand equity valuation, at the time of a sale, merger, or acquisition, or when seeking investment capital.

Our proprietary branding process leads our clients to a new level of differentiation that sets the stage for their overall Brand Strategy. Defining a company's brand strategy fuels sustainable brand messaging and builds business value.

Hummingbird's clients are admired businesses in the region who trust us to effectively tell and share their stories through communicating their positioning and differentiating their brands across all relevant media outlets. Our goal is to create enduring and meaningful interactions between our clients’ brands and their target audiences through empowerment, strategic thought, innovation, engagement, creative storytelling and design. Our strategic insight, based on collective and diverse experiences, enables us to profoundly and positively impact all areas of your business including sales, marketing, operations, finance and human resources.

At Hummingbird Creative Group, we hire the best talent with diverse backgrounds, put the right tools in place to manage processes, outsource to supplement our expertise when needed, clarify expectations, report progress and measure results. We empower your brand to take flight, grow your business, and build your business' value by consistently delivering superior creative solutions grounded by solid strategies.

awards

Hummingbird Creative Group won a 2023 Platinum
MarCom Award for Brilliant Numbers corporate
identity and branding.

view the brilliant numbers portfolio

Hummingbird Creative Group won a 2022 Platinum
MarCom Award and a 2023 Platinum Hermes Award
for the design of the World University Games
Bid Book.

view the world university games portfolio
view the kymanox portfolio

"With expert support in branding and marketing
for both external and internal initiatives, the
award winning Hummingbird Creative Group
and Wendy Coulter have helped myself and
Kymanox GROW REVENUES 3X IN 3 YEARS in a
responsible, sustainable, and profitable manner -
and have helped execute our corporate vision
and WHY. Thanks for all the help and
guidance Hummingbird and Wendy -
we are all so grateful!"

Stephen Perry, CEO at Kymanox

awards


Hummingbird Creative Group won a 2023 Platinum
MarCom Award for Brilliant Numbers corporate
identity and branding.

view the brilliant numbers portfolio

Hummingbird Creative Group won a 2022 Platinum
MarCom Award and a 2023 Platinum Hermes Award
for the design of the World University Games
Bid Book.

view the world university games portfolio
view the kymanox portfolio

"With expert support in branding and marketing
for both external and internal initiatives, the
award winning Hummingbird Creative Group
and Wendy Coulter have helped myself and
Kymanox GROW REVENUES 3X IN 3 YEARS in a
responsible, sustainable, and profitable manner -
and have helped execute our corporate vision
and WHY. Thanks for all the help and
guidance Hummingbird and Wendy -
we are all so grateful!"

Stephen Perry, CEO at Kymanox

featured work

Image
full-service branding

Kymanox

Image
web design

Colonial Inn

Image

video

American Board of Pediatrics

thought leadership resources

This is an image of the front cover of Hummingbird's Thought Leadership Research Results on Perspectives on Characteristics & Importance of Strong Brands. The book cover features a close up image of the Hummingbird. The image links to the form for downloading the research study results.

perspectives on characteristics and importance of strong brands

There are many perspectives about what a strong brand orientation really is, and what elements of a brand are important. Download the study to explore three distinct groups: Brand Believers, Metrics Masters, and Disengaged Doubters.

Get the Research Results
Image of first page of Hummingbird Creative Group's 20 powerful reasons to brand your business blog which talks about building business value through strategy and brand differentiation.  This blog is downloadable once name and email is entered in the form, after clicking the link.

20 reasons to brand your business

In order to create a strong brand, a company must differentiate its product or service from others. Customers who believe in a brand spread the word about its benefits, increasing the value of the brand as an asset. Companies that do not live up to their brand promises to customers suffer.

Get the Perspective Piece

about hummingbird creative group

Image of a light bulb inside an orange circle. This image links to Hummingbird's About page where it explains our philosophy of branding
our philosophy

Hummingbird Creative Group’s philosophy is to provide insightful big ideas, intuitive innovation and inspiring creative, which brings to life each client’s brand story and translates your strategic positioning into reality.
READ MORE

Image of a gear inside a red circle that links to Hummingbird's services page that describes Hummingbird's branding process that enables us to build business value with strategy and clear communication of brand differentiation.
What we do
As an award winning branding and advertising agency, we help growing businesses define brand strategy, develop sustainable brand messaging and implement marketing tactics effectively and consistently through insightful big ideas, intuitive innovation and inspiring creative solutions.
READ MORE
Image of a comment icon inside a lime green circle. This image links to Hummingbird's Testimonial page
testimonials

At Hummingbird Creative Group, we truly understand business; we exchange egos for listening, connecting and driving engagement; and we are dedicated to helping clients live the brand as much as communicate the brand. Our clients say it best!
READ MORE

Change, Challenge and Brand Resilience

2020 was a year of big challenges, and it's not over yet. But guess what? It never will be. As long as we're in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding.

Read More

Change, Challenge and Brand Resilience

2020 was a year of big challenges, and it's not over yet. But guess what? It never will be. As long as we're in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding.

Read More
This image is the purple front cover of Hummingbird's white paper entitled "build your business value through better branding". The image links to the form to fill out for a downloadable copy of the white paper, after entering name and email.

build your company value

If you are considering selling your business or seeking capital investment and want to learn how branding can enable your business to command anywhere from 25-100% more on the open market, read Hummingbird's white paper that explores how branding helps increase financial returns and builds your company’s value by establishing differentiation in the marketplace, attracting leads, and building customer engagement and loyalty.

Get the Whitepaper
Image

Build Your Company Value

If you are considering selling your business or seeking capital investment and want to learn how branding can enable your business to command anywhere from 25-100% more on the open market, read Hummingbird's white paper that explores how branding helps increase financial returns and builds your company’s value by establishing differentiation in the marketplace, attracting leads, and building customer engagement and loyalty.


Get the Whitepaper

affiliations

Logo of Better Business Bureau Logo
Cary Chamber of Commerce Logo
Morrisville Chamber of Commerce Logo
NAWBO National Logo
SBA WOSB certified Logo, which stands for Small Business Administration Association/Women Owned Small Business
Score Logo
Defense Alliance of North Carolina Logo
Second Saturday Logo
Alliance of Women in Tech Leadership Logo
Marbles Kids Museum Logo
Our American Mission Logo
NFIB Logo-the voice of small business
2020 enterprising women of the year awards logo
Riot Logo

affiliations


BBB
Cary Chamber of Commerce
Morrisville Chamber of Commerce
NAWBO
SBA WOSB
Score
Image
Marbles Kids Museum
Alliance of Women in Tech Leadership
Second Saturday
Our American Misson
enterprising women
Riot Logo
NFIB

affiliations


BBB
Cary Chamber of Commerce
Morrisville Chamber of Commerce
NAWBO
SBA WOSB
Score
Image
Marbles Kids Museum
Alliance of Women in Tech Leadership
Second Saturday
Our American Mission
enterprising women
NFIB
Riot Logo

affiliations


BBB
Cary Chamber of Commerce
Morrisville Chamber of Commerce
NAWBO
SBA WOSB
Score
DANC
Marbles Kids Museum
Alliance of Women in Tech Leadership
Second Saturday
Our American Mission
enterprising women
NFIB
Riot Logo

With offices in Cary, NC and Seattle, WA Hummingbird offers branding and marketing services to clients in Raleigh, Cary, Apex, Holly Springs, Fuquay-Varina, Wake Forest, Durham, Chapel Hill, RTP, Charlotte, Greenville, Winston-Salem, High Point, Greensboro and Asheville, North Carolina and Columbia, South Carolina, as well as Georgia, Tennessee, Florida, California, and Washington state.