Hummingbird Creative Group builds business value with strategy and clear communication of brand differentiation. Founded in July 1995, Hummingbird is a boutique full-service branding agency serving admired brands nationwide. We work primarily with leaders of manufacturing/distribution, healthcare, B2B, non-profits, and service businesses to define brand strategy, develop sustainable branding campaigns and implement sales enablement programs. Our passion is to strengthen each client's promise, presence and profitability over time as we continue helping brands like yours. TAKE FLIGHT AND SOAR!

Founded in July 1995, Hummingbird Creative Group is a boutique full-service branding agency serving admired brands nationwide to build business value through clear communication of brand differentiation. We work primarily with leaders of manufacturing/distribution, healthcare, B2B, non-profits and service businesses to define brand strategy, develop sustainable branding campaigns and implement sales enablement programs. Our passion is to strengthen each client's promise, presence and profitability over time as we continue helping brands like yours TAKE FLIGHT AND SOAR!

our purpose

Hummingbird helps build business value through better branding and strategy.

Hummingbird Creative Group is an award winning branding, marketing and advertising agency working primarily with leaders of healthcare, life sciences, manufacturing/distribution, B2B and service businesses. We use our branding process to lead our clients to their overall strategy - their Brand Strategy. Defining a company's brand strategy develops sustainable brand messaging and builds business value.

We serve as a fully outsourced marketing department implementing marketing tactics through advertising, graphic design, sales enablement, public relations, and digital marketing services.

For clients in earlier stages, we offer strategic branding and coaching services, or work on a project basis to fulfill the tactical needs of your marketing plan.

Hummingbird's clients are admired businesses in the region who trust us to effectively tell and share their stories through communicating their positioning and differentiating their brands across all relevant media outlets. Our goal is to create enduring and meaningful interactions between our clients’ brands and their target audiences through empowerment, strategic thought, innovation, engagement, creative storytelling and design. We aspire to do this by connecting with PEOPLE and acting as a catalyst for SUCCESS. Hummingbird Creative Group delivers high quality work consistently – month over month, and project over project and manages routine marketing activities incredibly well. Our strategic insight, based on collective and diverse experiences, enables us to profoundly and positively impact all areas of your business including sales, marketing, operations, finance and human resources.

At Hummingbird Creative Group, we hire the best talent with diverse backgrounds, put the right tools in place to manage processes, outsource to supplement our expertise when needed, clarify expectations, report progress and measure results. We empower your brand to take flight, grow your business, and build your business' value by consistently delivering superior creative solutions grounded by solid strategies.

awards

"With expert support in branding and marketing
for both external and internal initiatives, the
award winning Hummingbird Creative Group
and Wendy Coulter have helped myself and
Kymanox GROW REVENUES 3X IN 3 YEARS in a
responsible, sustainable, and profitable manner -
and have helped execute our corporate vision
and WHY. Thanks for all the help and
guidance Hummingbird and Wendy -
we are all so grateful!"

Stephen Perry, CEO at Kymanox

Hummingbird Creative won a silver 2020
Davey Award for Aristotle Spirit's Branding.

Hummingbird Creative won a gold 2019 MarCom Award
and a gold 2020 Healthcare Advertising Award for American Board of Pediatric's annual report.

Hummingbird Creative Group won a 2019 Platinum
MarCom Award for TrueCare Dentistry branding
and a 2020 Silver Healthcare Advertising Award
for their Magazine Advertising-Series

awards


"With expert support in branding and marketing
for both external and internal initiatives, the
award winning Hummingbird Creative Group
and Wendy Coulter have helped myself and
Kymanox GROW REVENUES 3X IN 3 YEARS in a
responsible, sustainable, and profitable manner -
and have helped execute our corporate vision
and WHY. Thanks for all the help and
guidance Hummingbird and Wendy -
we are all so grateful!"

Stephen Perry, CEO at Kymanox

Hummingbird Creative won a silver 2020
Davey Award for Aristotle Spirit's Branding.

Hummingbird Creative won a gold 2019 MarCom Award
and a gold 2020 Healthcare Advertising Award for American Board of Pediatric's annual report.

Hummingbird Creative Group won a 2019 Platinum
MarCom Award for TrueCare Dentistry branding
and a 2020 Silver Healthcare Advertising Award
for their Magazine Advertising-Series

featured work

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full-service branding

Kymanox

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web design

Colonial Inn

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video

American Board of Pediatrics

thought leadership resources

This is an image of the front cover of Hummingbird's Thought Leadership Research Results on Perspectives on Characteristics & Importance of Strong Brands. The book cover features a close up image of the Hummingbird. The image links to the form for downloading the research study results.

perspectives on characteristics and importance of strong brands

There are many perspectives about what a strong brand orientation really is, and what elements of a brand are important. Download the study to explore three distinct groups: Brand Believers, Metrics Masters, and Disengaged Doubters.

Get the Research Results
Image of first page of Hummingbird Creative Group's 20 powerful reasons to brand your business blog which talks about building business value through strategy and brand differentiation.  This blog is downloadable once name and email is entered in the form, after clicking the link.

20 reasons to brand your business

In order to create a strong brand, a company must differentiate its product or service from others. Customers who believe in a brand spread the word about its benefits, increasing the value of the brand as an asset. Companies that do not live up to their brand promises to customers suffer.

Get the Perspective Piece

about hummingbird creative group

Image of a light bulb inside an orange circle. This image links to Hummingbird's About page where it explains our philosophy of branding
our philosophy

Hummingbird Creative Group’s philosophy
is to provide insightful big ideas, intuitive innovation and inspiring creative, which brings to life each client’s brand story
and translates your strategic positioning
into reality.
READ MORE

Image of a gear inside a red circle that links to Hummingbird's services page that describes Hummingbird's branding process that enables us to build business value with strategy and clear communication of brand differentiation.
What we do

As an award winning branding and advertising agency, we help growing businesses define brand strategy, develop sustainable brand messaging and implement marketing tactics effectively and consistently through insightful big ideas, intuitive innovation and inspiring creative solutions. READ MORE

Image of a comment icon inside a lime green circle. This image links to Hummingbird's Testimonial page
testimonials

At Hummingbird Creative Group, we truly understand business; we exchange egos for listening, connecting and driving engagement; and we are dedicated to helping clients live the brand as much as communicate the brand.
Our clients say it best!
READ MORE

Change, Challenge and Brand Resilience

2020 was a year of big challenges, and it's not over yet. But guess what? It never will be. As long as we're in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding.

Read More

Change, Challenge and Brand Resilience

2020 was a year of big challenges, and it's not over yet. But guess what? It never will be. As long as we're in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding.

Read More
This image is the purple front cover of Hummingbird's white paper entitled "build your business value through better branding". The image links to the form to fill out for a downloadable copy of the white paper, after entering name and email.

build your company value

If you are considering selling your business or seeking capital investment and want to learn how branding can enable your business to command anywhere from 25-100% more on the open market, read Hummingbird's white paper that explores how branding helps increase financial returns and builds your company’s value by establishing differentiation in the marketplace, attracting leads, and building customer engagement and loyalty.

Get the Whitepaper
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Build Your Company Value

If you are considering selling your business or seeking capital investment and want to learn how branding can enable your business to command anywhere from 25-100% more on the open market, read Hummingbird's white paper that explores how branding helps increase financial returns and builds your company’s value by establishing differentiation in the marketplace, attracting leads, and building customer engagement and loyalty.


Get the Whitepaper

affiliations

Logo of Better Business Bureau Logo
Cary Chamber of Commerce Logo
Morrisville Chamber of Commerce Logo
NAWBO National Logo
SBA WOSB certified Logo, which stands for Small Business Administration Association/Women Owned Small Business
Score Logo
Defense Alliance of North Carolina Logo
Second Saturday Logo
Alliance of Women in Tech Leadership Logo
Marbles Kids Museum Logo
Our American Mission Logo
NFIB Logo-the voice of small business
2020 enterprising women of the year awards logo
Riot Logo

affiliations


BBB
Cary Chamber of Commerce
Morrisville Chamber of Commerce
NAWBO
SBA WOSB
Score
Image
Marbles Kids Museum
Alliance of Women in Tech Leadership
Second Saturday
Our American Misson
enterprising women
Riot Logo
NFIB

affiliations


BBB
Cary Chamber of Commerce
Morrisville Chamber of Commerce
NAWBO
SBA WOSB
Score
Image
Marbles Kids Museum
Alliance of Women in Tech Leadership
Second Saturday
Our American Mission
enterprising women
NFIB
Riot Logo

affiliations


BBB
Cary Chamber of Commerce
Morrisville Chamber of Commerce
NAWBO
SBA WOSB
Score
DANC
Marbles Kids Museum
Alliance of Women in Tech Leadership
Second Saturday
Our American Mission
enterprising women
NFIB
Riot Logo

With offices in Cary, NC and Seattle, WA Hummingbird offers branding and marketing services to clients in Raleigh, Cary, Apex, Holly Springs, Fuquay-Varina, Wake Forest, Durham, Chapel Hill, RTP, Charlotte, Greenville, Winston-Salem, High Point, Greensboro and Asheville, North Carolina and Columbia, South Carolina, as well as Georgia, Tennessee, Florida, California, and Washington state.