Build Your Brand with Brand Ambassadors

Many companies are starting to use an untapped resource to help build their brand and get their message out to the world– brand ambassadors. After all, isn’t word-of-mouth one of the strongest marketing tools around?

Brand ambassadors are very different from brand advocates; their motives are different and they serve separate purposes. However, they both help to build your brand.

When you’re first getting started, it’s natural to inundate your personal network with updates, blogs, pictures and product offerings. They’ll initially be excited for you– and some will continue to stay excited for you– but most will glaze over your posts without a second glance. You could rely on just your network but that won’t really promote your brand and send it out into the world.

When you use a brand ambassador program, you don’t have to confine that excitement to just your network– you have a more vast and unsaturated network to engaged with. Your brand ambassadors will be excited about your company, they’ll be excited to share what your brand is up to. Instead of just you posting and sharing blog posts and new product offerings, you have a team to help. With the help of your brand ambassadors, you can spread your brand to many more people than what you could reach on your own.

To find a brand ambassador, look for someone who is known as an influencer in their communities and opinion leader.

Overall and when implemented right, brand ambassador programs can be extremely effective in ways that you couldn’t achieve with traditional marketing efforts.

When your customers feel the face-to-face element a brand ambassador offers, it feels more genuine and humanizes your company. Customers can relate on a more personal level and that will help to drive sales.