Behind Every Marketing Effort, There’s BIG Strategy

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, case studies, Clients, Market Research

When people think of marketing, they think of social media… logo design… email campaigns. The fun stuff! Those activities are essential to your marketing. Without them, you couldn’t get your service, product or brand in front of your target customers.  But behind every good tactic there has to be a Why. Why are you doing what you’re doing? Before you … Read More

Hummingbird at 25: Taking Flight

Hummingbird CreativeAdvertising & Marketing, Announcements, Branding & Creative, Business Strategy, Clients, Copywriting, Corporate Identification, Creative Direction, Graphic Design, Search Engine Optimization, Social Media, Web Services

Anniversaries are thick on the ground this year.  It’s been 10 years since the iPad debuted, 100 years since the Band-Aid appeared. (How did we live without them?) It’s been 50 years since the Kansas City Chiefs won their first of two Super Bowls. (Congrats on 2020, Chiefs!) And it’s been 25 years since Hummingbird opened its doors for business.  … Read More

Hummingbird Wins Big at Davey and MarCom Awards

Hummingbird CreativeAdvertising & Marketing, Announcements, Awards, Branding & Creative, Clients, Graphic Design

The Academy of Interactive and Visual Arts (AIVA) have announced the winners of the 2019 Davey Awards and Hummingbird Creative Group is proud to have won a Silver Award for Kymanox branding! Named for when David defeated Goliath with a big idea and a little rock, the annual International Davey Awards honors the achievements of the “Creative Davids” who get … Read More

Leveraging Digital Communities When Branding Healthcare Businesses

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification, Medical and Pharma, Public Relations, Social Media, Technology, Uncategorized

digital communities

Digital communities (DCs) are becoming more and more popular as a way for all businesses to reach consumers and build brand advocates. But first, DCs are different from a basic online platform or entity such as Facebook or Twitter (although many DCs can be found within Facebook). DCs are contained online communities where people with common causes, goals, issues or … Read More

The Importance of Being Authentic to Branding a B2B Service Business

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Corporate Identification, Public Relations, Uncategorized

being authentic

Keeping It Real In today’s instant message, Twitter and Instagram societies, people are quick to respond that they “kept it real.” That vernacular means a person stayed true to their core beliefs… especially when facing adversity. We reserve a special place in our hearts for people who keep it real… who place value on being authentic. In fact, pop culture, … Read More

Branding For Medical Device and Pharma Companies

Hummingbird CreativeAdvertising & Marketing, Articles, Branding & Creative, Corporate Identification, Medical and Pharma

2 scientists, in white lab coats, working n a medical device and pharma lab.

Branding for Medical Device and Pharma Companies in a frequently changing landscape can be a challenge, whether you are a well-established pharma company, or a start up. Your company really has 2 targets to consider – the doctors who prescribe the medications, and the end user. To understand the environment of  branding for medical device and pharma companies in recent … Read More

Corporate ID Materials Are Essential for Branding Professional Services Businesses

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification

If you’re in the business of selling professional services, you are in good company. You invested a lot of time and energy and money into getting your education and training and certifications… Then you brainstormed and strategized and executed… And now you’ve established your brand. But how much thought have you given to your corporate ID materials? Start With A … Read More

2018: A Marketing Year In Review

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. Try A Hot Toddy, Dear Alexa Lost Her Voice This hilarious Super Bowl LII commercial conjures … Read More

Naughty or Nice Brands

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Culture, Uncategorized

naughty or nice

We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More

5 Brands Built on Happiness

Hummingbird CreativeAdvertising & Marketing, Branding & Creative

Happy Woman looking at the sky

The Secret Society for Happy People puts on the Hunt for Happiness week every third week in January to help boost spirits post-holidays. Hummingbird has decided to participate in the 19th annual Hunt for Happiness week. What better way to participate than to round up brands built on happiness? Pictionary Pictionary is the charades-inspired game brought to you by Mattel. … Read More