Hummingbird Creative Group’s Wendy Coulter Featured in Carolina Public Press

HummingbirdAnnouncements, Articles, Public Relations, Uncategorized

Wendy Coulter, president of the Greater Raleigh Chapter of the National Association of Women Business Owners, said this boom in female-owned businesses stems from increasing empowerment of women over the years. Keep reading… where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value:919 854 … Read More

How to Articulate Your Brand Internally

Wendy CoulterArticles, Branding & Creative, Business Strategy

brand

There is a lot of advice out there about branding yourself, your business, and a combination of the two. Whatever you choose, you do not just have to communicate that brand publicly. You must also articulate your brand within your own organization. Without internal fidelity a brand falls apart. What people don’t understand is that brand is the skin of … Read More

A Consumer’s View

Hummingbird CreativeAdvertising & Marketing, Articles, Business Strategy

This nugget of information comes from our Creative Director, Mike. Way to often in marketing, people forget the customers and think only of the sale. This is a Mock letter to remind us all to remember the customer. Dear Marketers: I’m much smarter than your marketing gives me credit for. I don’t like to be sold…I don’t care about your … Read More