Hummingbird’s 2021 survey of marketing decision-makers revealed their belief that having a strong brand is important partly because they see buyers of their organizations — both business-to-business (B2B) and business-to-consumer (B2C) — as requiring their providers to have a strong brand.
Roughly 35% of final decision-makers for marketing spending are Disengaged Doubters, and 78% of Disengaged Doubters are more likely to be in senior leadership or ownership roles in the organizations they represent. This segment from our 2021 study isn’t generally familiar with branding development or interested in making it a priority…but they’re in a powerful position when it comes to … Read More
Today I got a call from a colleague asking me to speak in a few weeks about lead generation and the tools available to help facilitate a successful lead gen program. I told him there certainly is a lot to talk about around these tools. This led me to think about how in a world of automation, it’s easy for … Read More
At this point, you all should know I am a fan of value. From the value companies provide customers to developing a strong value proposition — from defining core values to increasing the value of a business — value is something front of mind for most of us in the business world. And what about the value of a moment? A … Read More
Remember the Wizard? His brand seemed so upscale, so hip. The all-powerful Oz had a great thing going until Toto yanked on that curtain. But even then you had to admire the guy’s ingenuity—he created lots of buzz about Emerald City just by branding it correctly. At Hummingbird, we believe that branding should add more than a little gold dust … Read More