Today I got a call from a colleague asking me to speak in a few weeks about lead generation and the tools available to help facilitate a successful lead gen program. I told him there certainly is a lot to talk about around these tools. This led me to think about how in a world of automation, it’s easy for … Read More
Moments of value, moments of joy
At this point, you all should know I am a fan of value. From the value companies provide customers to developing a strong value proposition — from defining core values to increasing the value of a business — value is something front of mind for most of us in the business world. And what about the value of a moment? A … Read More
Expert Opinion: What Branding Does for Transferable Business Value
Remember the Wizard? His brand seemed so upscale, so hip. The all-powerful Oz had a great thing going until Toto yanked on that curtain. But even then you had to admire the guy’s ingenuity—he created lots of buzz about Emerald City just by branding it correctly. At Hummingbird, we believe that branding should add more than a little gold dust … Read More