In Blue Apron’s story, we’re investigating the four areas of branding that Hummingbird concentrates on with its own clients—strategy, identity, awareness and loyalty—and how the company’s branding successes and struggles contributed to the dire situation it found itself in.
It’s no secret that B2B brands need to win at branding and marketing to be successful in a crowded marketplace. If you’ve been in business for any length of time, you understand the importance of a strong brand to differentiate and position your company as a market leader. But you may still be wondering what it takes to effectively build … Read More
Cary-based agency receives accolades for creative design work from top industry awards organization Hummingbird Creative Group, a boutique branding agency located in Cary NC, is celebrating the results of the 2023 awards circuit, winning several industry awards recognizing the agency’s digital branding, marketing, and creative efforts. The Association of Marketing and Communication Professionals (AMCP) presents the Hermes Awards to honor … Read More
83% of respondents in our 2021 study said that a provider having a strong brand would either definitely or probably make them more likely to continue working with that provider. 79% said it would make them more likely to recommend the service provider to someone else. When an organization is looking for vendors, the aspects of a service provider’s brand … Read More
All the respondents in Hummingbird’s 2021 study embraced the importance of the four aspects of branding: loyalty, strategy, awareness, and identity. No matter which attitudinal segment the participants fit best in, they all agreed that these four aspects of branding are “very important.” At Hummingbird, we talk a lot about these aspects. We agree with the professionals we surveyed — … Read More
Would you say your organization considers brand building a high priority? Nearly 60% of respondents to our 2021 study say their organizations do, but we noticed big differences among the segmented groups: We asked these same leaders whether branding should be a priority in their organizations. Not surprisingly, 36% of Brand Believers agreed it should be while 28% of Metrics … Read More
Hummingbird’s 2021 research initiative revealed that Metrics Masters have the best understanding of their company’s customer journey, keeping their fingers on the pulse of analytics. These data experts do the most measuring, compiling the most information. They want to understand how many leads convert to sales, what kind of return the latest ad spend generates, and how successful their organization … Read More
Roughly 35% of final decision-makers for marketing spending are Disengaged Doubters, and 78% of Disengaged Doubters are more likely to be in senior leadership or ownership roles in the organizations they represent. This segment from our 2021 study isn’t generally familiar with branding development or interested in making it a priority…but they’re in a powerful position when it comes to … Read More