Protect Your Brand Identity At All Costs

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Uncategorized

brand identity

Smart branding is more than simply having a memorable logo, trademark or tagline. A complete and mature brand is also associated with trustworthiness, quality, dedication, reliability, creativity, thinking outside the box, work ethic and loyalty. It may take years to develop a solid brand identity—only to have it be destroyed by one single act or a series of unfortunate incidents. … Read More

Stay Ahead Of The Disruptors With Real Estate Smart Branding

HummingbirdBranding & Creative, Business Strategy, Real Estate, Uncategorized

real estate smart branding

Advances in technology are changing the way traditional industries market to—and interact with—customers. Taxis are being replaced by Uber and Lyft. The medical industry is starting to embrace telemedicine. Car dealerships are being challenged by CarMax. And similar innovations are disrupting the real estate market. Real estate agents are facing fierce competition from for-sale-by-owner (FSBO) listings, as well as larger … Read More

Telemedicine Is Here To Stay… What’s Your Brand?

HummingbirdBranding & Creative, Medical and Pharma, Technology, Uncategorized

telemedicine

Telemedicine is one of the newest trends in personalized medical care, here in the Research Triangle and also around the world. And it’s a trend that’s here to stay. Simply stated, telemedicine is a medical practice where a person has 24-hour telephone and video call access to a physician, nurse or specialist. For a low monthly fee, patients can call … Read More

Is Your Landing Page Helping Or Hurting Your B2B Branding Efforts?

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Uncategorized

B2B branding

Popeye eats spinach to become stronger. Marathon runners carbo-load with pasta before a race. People go on vacations to relax and recharge. And if you’re a B2B company, you are the spinach… the pasta… and the vacation. Your company’s mission is to make your clients feel better about themselves when they conduct business with you. B2B branding solves your clients’ … Read More

Smart Branding…How Manufacturers and Distributors Can Compete With Amazon

HummingbirdBranding & Creative, Corporate Identification, Manufacturing and Distributing, Uncategorized

smart branding

Let’s face it, the elephant in the room—and indeed all over the world—is Amazon. They aren’t big for no reason. Customers like the convenience of 24-hour shopping at the click of a button, and Amazon sells just about everything. At first it was books, then everyday items like clothes and toys and electronics. But now it’s creating original shows and … Read More

Rebranding—The Time Might Be Now!

HummingbirdBranding & Creative, Corporate Identification, Creative Direction, Uncategorized

rebranding

A favorite question for celebrities and successful professional athletes is: “What advice would you give your younger self?” It is asked so frequently because most of us know that we are much different people today than we were in our high school or college days. We are wiser and more mature. We have gone through heartache and pain, trials and … Read More

Corporate Social Responsibility—Are You Doing It?

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Public Relations, Uncategorized

corporate social responsibility

All of the largest U.S. companies are engaged in some type of corporate social responsibility (CSR) program. CSR activities include charitable donations, corporate sponsorships, pro bono work hours and participating or leading fundraisers…  And the activities usually focus on environmental, social or economic causes. But it is not only the big corporations that engage in CSR activities. In today’s rapidly … Read More

Smart Branding For Biotech And Pharma Startups

HummingbirdBranding & Creative, Corporate Identification, Storytelling, Uncategorized

biotech and pharma

Biotech and pharma startups often overlook the importance of branding efforts during the early stages of their development. This is not uncommon… Usually the initial team consists of a professor at a university and maybe a few other essential professionals. Some of these include additional researchers, accountants, attorneys and regulatory experts. Each must carry the lion’s share of early startup … Read More

Smart Branding For Manufacturers And Distributors

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Manufacturing and Distributing, Storytelling, Uncategorized

smart branding

The relationship between manufacturers and distributors is like milk and honey… cookies and cream… tequila and lime (hold the worm). These entities work in harmony and even complement each other. But the relationship between the two is evolving as more and more manufacturers choose to go directly to the consumer—effectively bypassing distributors. And the elephants in the room such as … Read More

Smart Branding for General Contractors and Subcontractors

HummingbirdBranding & Creative, Business Strategy, Construction, Corporate Identification, Creative Direction, Uncategorized

general contractors and subcontractors

One thing is certain, the economic future of the Triangle is… hot, hot, hot. Yes, Raleigh, Durham, Chapel Hill and surrounding areas are on fire, and this can only mean good things for both general contractors and subcontractors in the area. But don’t just take our word for it… A slew of recent polls rank the Triangle with some very … Read More