Nightmare on Brand Street

Hummingbird CreativeBranding & Creative

In the 1984 American slasher film, A Nightmare on Elm Street, four teenagers are stalked and killed in their dreams by the frighteningly mangled Freddy Krueger. The teenagers are unaware that their parents’ dark secret from the past is the cause of this strange phenomenon until it’s too late (unless you’re Nancy). This film franchise has made itself into a … Read More

How-To: Writing an Effective Creative Brief

Hummingbird CreativeBranding & Creative

start your creative projects off on the right foot Starting a new creative project for your company can seem like a daunting task. There’s so much you need to get organized and in place for your team (internal or external) before work can being. If you’re planning to start a new project, a creative brief can be a useful tool … Read More

Three Ways to Build Better Backlinks

Hummingbird CreativeBranding & Creative

Backlinks can really help boost your brands SEO and should be built into your branding strategy. You may find yourself questioning how to build backlinks to your website for the best SEO results. Even people with backlink experience ask themselves this question after Google releases a new algorithm update. So, what are backlinks? Backlinks are links to your website from … Read More

Don’t Go for Discount Design

Hummingbird CreativeBranding & Creative

discount design websites are the wrong choice Several websites where clients can now go online, give a low bid, and “receive hundreds of options from designers around the world” for logos and other design projects have hit the internet over the last few years. These sites make promises of a “no-strings attached” web design with “no maintenance necessary” for a “low, … Read More

3 Tips for Approaching a Rebrand: Telling Your Brand Story

Hummingbird CreativeBranding & Creative

The word “rebrand” can sound scary and daunting, but sometimes it’s in your brand’s best interest to go through a rebrand. Sometimes it’s due to a merger or acquisition of another company, or it could be because of a shift in your approach to business. Other brands try to rebrand to shed some excessive baggage or negative press. Other times, … Read More

Website, Web App or Native Mobile App?

Hummingbird CreativeBranding & Creative

where you should place your brand online? So, you need to get your brand online. Unfortunately, you’re not an IT professional and the options you’ve been presented with are overwhelming. How do you choose what will work best and spread awareness about your brand the furthest? You don’t even know what you need: a website, a web application, or a … Read More

Brand Vocabulary Matters

Hummingbird CreativeBranding & Creative

speaking the same language as your customers So you’re a business trying to get your name out there. Hurtle one: being discovered. You’ve spent hundreds of hours working on your service, message and story– now, it’s time to share with the world. Here’s where you might stumble; because you’ve spent the time cementing the value of your product so you can crystalize … Read More

Hummingbird’s Guide to Determining Your Media Budget

Hummingbird CreativeBranding & Creative

media budget hummingbird creative group

media budgeting for your brand Because we work with many local businesses, one of the toughest concepts some clients try to tackle is determining their media budget. Although some marketing initiatives just require your time, like networking, asking for reviews, or asking for referrals, some require a financial investment– oftentimes a significant investment for a small business. From your online … Read More

IHOB: What This Means for IHOP’s Brand

Hummingbird CreativeBranding & Creative

should we consider this campaign a hit or a miss? IHOP, also known as the International House of Pancakes, made a huge announcement June 4. For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT — IHOb (@IHOb) June 4, 2018 Over the course of a … Read More