Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Eric Masters, VP of Marketing regarding Relias Learning branding hurdles they faced and how they overcame them. What is Branding? Wendy: So we’re here today with Eric Masters, VP of marketing at Relias Learning. Thank you so much for coming over. We really appreciate you taking … Read More
Branding Hurdles: Mike Ganey Interview
Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Mike Ganey, VP of Marketing at House-Autry Mills regarding branding hurdles they faced there and how they overcame them. Mike: My name’s Mike Ganey. I’m the VP of marketing at House Autry Mills, which is a company that’s been around since 1812 down east. It’s a … Read More
Brand Management Hurdles: Mary Tomlinson Interview
Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Mary Tomlinson, former Director of the Disney Institute regarding brand management hurdles faced there. Wendy: “We are here this morning with Mary Tomlinson, former Director of the Disney Institute. We wanted to talk with you about brand management hurdles you faced. Please give us a little bit of … Read More
How to Articulate Your Brand Internally
There is a lot of advice out there about branding yourself, your business, and a combination of the two. Whatever you choose, you do not just have to communicate that brand publicly. You must also articulate your brand within your own organization. Without internal fidelity a brand falls apart. What people don’t understand is that brand is the skin of … Read More
Hummingbird’s Dating Profile
Each client is different, but there are some commonalities. Wendy and I had some fun picking out three general archetypes. Below we’ve created a mock-dating profile for each client-type. Which one are you? We threw in a profile of ourselves as well, just to be fair. While we poked a little bit of fun, none of the profiles are meant … Read More
Brand Of A Six Year-Old
We all have our own personalities, hobbies and talents. And, whether we want to know it or not, everyone we know has an opinion about us. Take my six year-old daughter, Callie. She is a tom-boy by nature, loving skateboarding and riding her MADD scooter at the skatepark. She plays drums to the Beatles and Rolling Stones, and she’s a … Read More
20 Powerful Reasons to Brand Your Business
In order to create a strong brand, a company must differentiate its product or service from others. This differentiation helps build a collection of perceptions in the mind of the consumer. Customers who believe in a brand spread the word about its benefits, increasing the value of the brand as an asset. Companies that do not live up to their … Read More
10 Tips for Building a Better Branding Strategy
Interview customers and find out what really makes you different and why they buy – your competitive advantages – so you can associate your business with the wants and needs that are most pressing to them. Revisit your mission and vision, and update your marketing materials to reflect current trends, best practices and delivery options. Don’t let the information get … Read More
Why Ads Work
The next time that you watch a political advertisement on television, keep this in mind. Why Ads Work: Ads Attack the Senses and Win Over Viewers With More than Narrative In the annals of political campaign advertising, it stands as a legend: A young girl plucking flower petals, counting each as it falls, is interrupted by a sinister voice counting … Read More