Why Conduct Voice of the Customer Research? Insight is at the core of what we call big ideas at Hummingbird Creative Group. Our first step is to talk to your stakeholders, customers and prospects. You’d be surprised at how much your customers will tell us about why they bought from you, but more importantly, the reasons they tell us they come back … Read More
Building a Brand Advocate Program
Engaging your biggest fans is a very cost effective strategy that strengthens your brand-customer relationships. Keeping them engaged as you grow will also help you catch the attention of even more brand advocates and influencers along the way. where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we … Read More
Three Keys to Building Your Brand Purpose
where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value: 919 854 9100 | info@hummingbird-creative.com
Keys to Understanding & Building a Brand Ritual
● Set the Scene Explain clearly and concisely, where and when this brand ritual is typically enjoyed. This is important for introducing a new concept. ● Perform the ritual ● Demonstrate how someone should interact with your product by performing the ritual in your marketing efforts. Seeing the process will make it easier for consumers to re-enact the ritual. ● … Read More
Branding Hurdles: Eric Masters Interview
Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Eric Masters, VP of Marketing regarding Relias Learning branding hurdles they faced and how they overcame them. What is Branding? Wendy: So we’re here today with Eric Masters, VP of marketing at Relias Learning. Thank you so much for coming over. We really appreciate you taking … Read More
Branding Hurdles: Mike Ganey Interview
Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Mike Ganey, VP of Marketing at House-Autry Mills regarding branding hurdles they faced there and how they overcame them. Mike: My name’s Mike Ganey. I’m the VP of marketing at House Autry Mills, which is a company that’s been around since 1812 down east. It’s a … Read More
Brand Management Hurdles: Mary Tomlinson Interview
Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Mary Tomlinson, former Director of the Disney Institute regarding brand management hurdles faced there. Wendy: “We are here this morning with Mary Tomlinson, former Director of the Disney Institute. We wanted to talk with you about brand management hurdles you faced. Please give us a little bit of … Read More
How to Articulate Your Brand Internally
There is a lot of advice out there about branding yourself, your business, and a combination of the two. Whatever you choose, you do not just have to communicate that brand publicly. You must also articulate your brand within your own organization. Without internal fidelity a brand falls apart. What people don’t understand is that brand is the skin of … Read More
Hummingbird’s Dating Profile
Each client is different, but there are some commonalities. Wendy and I had some fun picking out three general archetypes. Below we’ve created a mock-dating profile for each client-type. Which one are you? We threw in a profile of ourselves as well, just to be fair. While we poked a little bit of fun, none of the profiles are meant … Read More
Brand Of A Six Year-Old
We all have our own personalities, hobbies and talents. And, whether we want to know it or not, everyone we know has an opinion about us. Take my six year-old daughter, Callie. She is a tom-boy by nature, loving skateboarding and riding her MADD scooter at the skatepark. She plays drums to the Beatles and Rolling Stones, and she’s a … Read More