Impactful Branding and Marketing Tools for Medical + Pharma

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Medical and Pharma, Uncategorized

marketing and branding for medical device and pharmaceutical companies

To understand the changing landscape of marketing and branding for medical device and pharmaceutical companies, one only has to look at late night television. There, the battle between Viagra and Cialis is played out—hour after hour—as commercials remind viewers of the perils of ignoring one’s romantic life. (Sure, there’s the litany of potential side effects… but they’re speed-read at the … Read More

Corporate ID Materials Are Essential for Branding Professional Services Businesses

HummingbirdAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification

If you’re in the business of selling professional services, you are in good company. You invested a lot of time and energy and money into getting your education and training and certifications… Then you brainstormed and strategized and executed… And now you’ve established your brand. But how much thought have you given to your corporate ID materials? Start With A … Read More

2018: A Marketing Year In Review

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. Try A Hot Toddy, Dear Alexa Lost Her Voice This hilarious Super Bowl LII commercial conjures … Read More

Naughty or Nice Brands

HummingbirdAdvertising & Marketing, Branding & Creative, Culture, Uncategorized

naughty or nice

We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More

Nightmare on Brand Street

Hummingbird CreativeBranding & Creative

In the 1984 American slasher film, A Nightmare on Elm Street, four teenagers are stalked and killed in their dreams by the frighteningly mangled Freddy Krueger. The teenagers are unaware that their parents’ dark secret from the past is the cause of this strange phenomenon until it’s too late (unless you’re Nancy). This film franchise has made itself into a … Read More

How-To: Writing an Effective Creative Brief

Hummingbird CreativeBranding & Creative

Start Your Creative Projects Off On The Right Foot Starting a new creative project for your company can seem like a daunting task. There’s so much you need to get organized and in place for your team (internal or external) before work can being. If you’re planning to start a new project, a creative brief can be a useful tool … Read More

Three Ways to Build Better Backlinks

Hummingbird CreativeBranding & Creative

Backlinks can really help boost your brands SEO and should be built into your branding strategy. You may find yourself questioning how to build backlinks to your website for the best SEO results. Even people with backlink experience ask themselves this question after Google releases a new algorithm update. So, What Are Backlinks? Backlinks are links to your website from … Read More

Don’t Go for Discount Design

Hummingbird CreativeBranding & Creative

Discount Design Websites Are The Wrong Choice Several websites where clients can now go online, give a low bid, and “receive hundreds of options from designers around the world” for logos and other design projects have hit the internet over the last few years. These sites make promises of a “no-strings attached” web design with “no maintenance necessary” for a “low, … Read More

3 Tips for Approaching a Rebrand: Telling Your Brand Story

Hummingbird CreativeBranding & Creative

The word “rebrand” can sound scary and daunting, but sometimes it’s in your brand’s best interest to go through a rebrand. Sometimes it’s due to a merger or acquisition of another company, or it could be because of a shift in your approach to business. Other brands try to rebrand to shed some excessive baggage or negative press. Other times, … Read More