Building a Brand Advocate Program

Hummingbird CreativeBranding & Creative

Brand with heart - Hummingbird Creative Group

Businesses have entered what marketers are calling the Age of Advocacy! It’s the perfect time to strategically embrace and encourage customer advocacy by creating opportunities for your customers to advocate on behalf of the brand. To build a brand advocate, it’s important to break down what a brand advocate is. Simply put, a brand advocate is someone who loves your … Read More

Three Keys to Building Your Brand Purpose

Hummingbird CreativeBranding & Creative

Fist raised - Hummingbird Creative Group - Brand Purpose

According to the findings of Marketing 2020 and Insights 2020, differences between over- and under-performing organizations generally tie back to total customer experience, customer obsession and insights engine resulting in: “More than a set of activities, customer-centricity is a strategy to deliver business value against customer needs, guided by brand purpose,” said Frank van den Driest, Chief Commercial Officer, Millward … Read More

Keys to Understanding & Building a Brand Ritual

Hummingbird CreativeBranding & Creative

Oreos - Hummingbird Creative Group - Brand Ritual

A brand ritual is the shared experience of how consumers enjoy your brand. To qualify as a brand ritual, and not just a habit or a routine, it must include a regular set of actions consumers participate in that adds value to the brand experience. Most brands get stuck on what the product does or what the brand represents. A … Read More

Branding Hurdles: Eric Masters Interview

Hummingbird CreativeBranding & Creative

Eric Masters Branding Hurdles Interview - Hummingbird Creative Group

Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Eric Masters, VP of Marketing regarding Relias Learning branding hurdles they faced and how they overcame them. What is Branding? Wendy: So we’re here today with Eric Masters, VP of marketing at Relias Learning. Thank you so much for coming over. We really appreciate you taking … Read More

Branding Hurdles: Mike Ganey Interview

Hummingbird CreativeBranding & Creative

Mike Ganey Branding Hurdles Interview - Hummingbird Creative Group

Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Mike Ganey, VP of Marketing at House-Autry Mills regarding branding hurdles they faced there and how they overcame them. Mike: My name’s Mike Ganey. I’m the VP of marketing at House Autry Mills, which is a company that’s been around since 1812 down east. It’s a … Read More

Brand Management Hurdles: Mary Tomlinson Interview

Hummingbird CreativeBranding & Creative

Mary Tomlinson, former Director of the Disney Institute - Hummingbird Creative Group

Hummingbird Creative Group’s CEO, Wendy Coulter, and VP of Operations, Dan Gregory, recently interviewed Mary Tomlinson, former Director of the Disney Institute regarding brand management hurdles faced there. Wendy: “We are here this morning with Mary Tomlinson, former Director of the Disney Institute. We wanted to talk with you about brand management hurdles you faced. Please give us a little bit of … Read More

How to Articulate Your Brand Internally

Wendy CoulterArticles, Branding & Creative, Business Strategy


There is a lot of advice out there about branding yourself, your business, and a combination of the two. Whatever you choose, you do not just have to communicate that brand publicly. You must also articulate your brand within your own organization. Without internal fidelity a brand falls apart. What people don’t understand is that brand is the skin of … Read More

Hummingbird’s Dating Profile

Wendy CoulterBranding & Creative

Each client is different, but there are some commonalities. Wendy and I had some fun picking out three general archetypes. Below we’ve created a mock-dating profile for each client-type. Which one are you? We threw in a profile of ourselves as well, just to be fair. While we poked a little bit of fun, none of the profiles are meant … Read More

Brand Of A Six Year-Old

Wendy CoulterBranding & Creative

We all have our own personalities, hobbies and talents. And, whether we want to know it or not, everyone we know has an opinion about us. Take my six year-old daughter, Callie. She is a tom-boy by nature, loving skateboarding and riding her MADD scooter at the skatepark. She plays drums to the Beatles and Rolling Stones, and she’s a … Read More

20 Powerful Reasons to Brand Your Business

Hummingbird CreativeBranding & Creative

In order to create a strong brand, a company must differentiate its product or service from others. This differentiation helps build a collection of perceptions in the mind of the consumer. Customers who believe in a brand spread the word about its benefits, increasing the value of the brand as an asset. Companies that do not live up to their … Read More