Brand on a Budget

Hummingbird CreativeBranding & Creative

Even the most well-oiled machine will have a break-down eventually and, no matter how good your business is, your customers might experience a small misstep in the purchasing experience. Once something goes awry, it’s crucial for your brand to respond positively and use this opportunity to show off your customer service skills. Positive customer service interactions can often win over … Read More

Brand Identity: The Face of Your Business

Hummingbird CreativeBranding & Creative

Once you’ve developed a brand identity, it’s time to incorporate it into your marketing. Create content, take to social media and use language in line with your brand to bring your new brand identity to life. But, don’t forget the most important step. You can’t just turn loose a new brand and expect it to be perfect right out of … Read More

Protect Your Brand from Copycats

Hummingbird CreativeBranding & Creative

Protect-you-brand-hummingbird-creative-group

1. Don’t Keep Your Web Content Open for Theft Web content is an often-overlooked part of your message when companies begin the trademarking process. An easy way to deter content thieves while having a heavy-weight champion of copyright infringement takedowns on your side is to create an account with the Digital Millennium Copyright Act (DMCA). This US copyright law was … Read More

Brand Ambition: Building a Personal Brand

Hummingbird CreativeBranding & Creative

Personal Branding Blog - Hummingbird Creative Group

Madonna perfected the art of change; in the decades she’s been in the limelight, the only thing that’s remained consistent is change. However, there’s always a method to the madness– never just arbitrary change for the sake of change. She’s changed to keep up with the times. Your personal brand can benefit from minor tweaks every now and again to … Read More

Brand Authenticity: Don’t Just Say It, Be It

Hummingbird CreativeBranding & Creative

Brand Authenticity - Boomers in a Convertible - Hummingbird Creative Group

Your business doesn’t have to stay small to inspire brand authenticity. You just need to know what your brand stands for, understand what your customers are looking for and consistently deliver on your promises. Authenticity can’t be faked, but it can be learned by listening to your customers. where ideas take flight At Hummingbird Creative Group, we build business value … Read More

What’s Your Brand Promise?

Hummingbird CreativeBranding & Creative

Brand Promise - Photo of Marriage Proposal - Hummingbird Creative Group

At the end of the day, your brand promise boils down to what you do and for whom. Do you create an easy and seamless customer service experience for your clients? Do you provide a high quality product for healthcare employees? Do you provide comprehensive car insurance for new drivers? No matter what you do, you need an effective brand … Read More

Build Your Brand with Brand Ambassadors

Hummingbird CreativeBranding & Creative

Build Brand Ambassadors - Girl with megaphone - Hummingbird Creative Group

Your ambassadors will give you valuable information on how to improve your program and your brand. Listen to them. Figure out what’s working and what isn’t to learn how you can deliver a better experience. where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your … Read More

4 Tips for Better Brand Management

Hummingbird CreativeBranding & Creative

Brand Management - Row boat and paddle - Hummingbird Creative Group

Your company brand is your mark on the world– it’s what sets you apart and what your customers calls to mind when they think of your company. Whether you’re brand new or you’ve been in business for a while, everyone can benefit from a brand management plan. Don’t let your brand management be something you figure out as you go … Read More

Five Steps to Building Brand Equity

Hummingbird CreativeBranding & Creative

brand Equity - Arrow pointing up - Hummingbird Creative Group

where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value: 919 854 9100   |   info@hummingbird-creative.com

Branding Hurdles with Mike Ganey

Hummingbird CreativeBranding & Creative, Podcast

Click here to listen on Stitcher Click here to listen on Google Play where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value: 919 854 9100   |   info@hummingbird-creative.com