Wondering Why Business Leaders Should Embrace Brand Development? Here Are 3 Good Reasons

MorganBrand Value, Branding & Creative, Business Strategy, Thought Leadership

Roughly 35% of final decision-makers for marketing spending are Disengaged Doubters, and 78% of Disengaged Doubters are more likely to be in senior leadership or ownership roles in the organizations they represent. This segment from our 2021 study isn’t generally familiar with branding development or interested in making it a priority…but they’re in a powerful position when it comes to … Read More

Branding Strategy — How To Build Strong Brands for Maximum Business Value

MorganBranding & Creative, Business Strategy, Thought Leadership

Would you agree that having a strong brand is critical if you want your business to be a market leader? If you said yes, you’re in the majority…along with 86% of the professional leaders Hummingbird surveyed in 2021.  Our survey was part of a larger initiative to gain better insight into the attitudes and perspectives of marketing decision-makers with respect … Read More

Hummingbird Creative Group Reveals Secrets to Branding Strategy

MorganBranding & Creative, Business Strategy, Thought Leadership

In 2021, Hummingbird embarked on an initiative to gain better insight into the attitudes and perspectives of marketing decision-makers with respect to branding. We partnered with Audience Audit Inc to design a study exploring how professionals think about the value of a strong brand and the characteristics they associate with strong brands. Among 153 participants in our study, all had … Read More

Branding Poshmark: Now THIS Is How You Do Voice of the Customer

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Culture, Social Media

2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More

Why Your Brand Should Take a Stand: Lessons from Alcohol Giant Diageo

Hummingbird CreativeBranding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Culture

2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More

Stability and Disruption: Branding Lessons from Netflix

Hummingbird CreativeBranding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Social Media

2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More

King Arthur Baking Company: Branding for Every Baker

Rita LewisAdvertising & Marketing, Branding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Corporate Identification, Creative Direction, Graphic Design, Image, Social Media, Storytelling

2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More

Top 10 Ways to Grow Your Brand During Crisis and Beyond

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Graphic Design, Market Research, Social Media

“At a time when decision-making and the trade-offs of running a business are more challenging than ever, and the need for leaders to advocate for all stakeholders has never been more paramount, [we are] here to light the path forward.” Apple or Berkshire Hathaway, reassuring investors? No—Fortune Magazine, soliciting subscribers… and offering to help. As we experience a flood of crises—in … Read More