Tru by Hilton has taken the hospitality industry by storm, launching in 2017 with the fastest brand launch in the industry’s history. By 2023, the hotel had more than 250 locations around the world with hundreds more in the works. They are a great example of building brand identity. What has made the brand so successful? Let’s take a closer…
In Blue Apron’s story, we’re investigating the four areas of branding that Hummingbird concentrates on with its own clients—strategy, identity, awareness and loyalty—and how the company’s branding successes and struggles contributed to the dire situation it found itself in.
Should you consider outsourced B2B marketing or in-house? It’s no secret that B2B brands need to win at branding and marketing to be successful in a crowded marketplace. If you’ve been in business for any length of time, you understand the importance of a strong brand to differentiate and position your company as a market leader. But you may still…
21st-century compliance management is more than a box business owners check off their to-do lists. Shifting regulations, privacy concerns, and data breaches have made it a top priority. Through the years, the team at Hummingbird has made sure to include privacy policies for our clients’ websites as appropriate. And creative people in many agencies all over the country had been…