Learn from the best and worst brands of 2024. Discover how to build a strong brand identity, increase brand awareness, and foster customer loyalty. Explore the impact of brand strategy on business success.
Halloween provides a unique opportunity for brands to engage consumers in playful and imaginative ways. With opportunities for clever marketing campaigns and themed products, this festive season is a treasure trove of creative potential. However, while many brands thrive during spooky seasons, others face a chilling fate due to branding and marketing mistakes. The Haunting of Brand Reputation In the…
Learn how Southwest Airlines has built a successful brand through its integrated approach to branding, including brand strategy, identity, awareness, loyalty, and branded environments.
In Blue Apron’s story, we’re investigating the four areas of branding that Hummingbird concentrates on with its own clients—strategy, identity, awareness and loyalty—and how the company’s branding successes and struggles contributed to the dire situation it found itself in.