About the Client: TradeMark Properties This case study examines how commercial real estate brand strategy helped TradeMark Properties better communicate four decades of experience, relationships, and sophisticated real estate expertise while positioning the firm for its next generation of growth. Billie Redmond started TradeMark Properties in 1984 with a strong vision and desire to serve. She believed a real estate…
There was a time when updating your Facebook marketing strategy meant learning where your cover photo went, figuring out how to pin a post and making sure your business had filled out its new Timeline. We know because we wrote about it. More than a decade ago, Hummingbird Creative Group published a blog called The New Face of Facebook about…
The power of persuasion in today’s crowded marketplace explains why ads work. “We know them better than they know themselves.” — Frank Ginsberg, CEO, Avrett Free Ginsberg The Power of Advertising and Why Ads Work To stand out you will need more than just a great product. It requires a powerful brand story. The earliest examples of compelling advertising understood…
About the Client: Simply Crêpes This case study examines how a restaurant brand strategy and market expansion campaign helped Simply Crêpes introduce an established restaurant brand to a new community while staying true to the family traditions that have defined the business for more than two decades. Born from family traditions and a passion for creativity, Simply Crêpes has grown…
LinkedIn has evolved far beyond “online resumes.” It’s now the most business-centered major social platform: a place to build credibility, expand your network, attract talent, and generate leads through consistent visibility and thoughtful engagement. If you’re revamping an older LinkedIn strategy, the biggest shift is this: LinkedIn rewards expertise, relevance, and consistency. Its not just having a profile and being…
For many business leaders, branding is often misunderstood as a creative expense rather than a capital investment. However, if your goal is increasing business valuation, your brand is actually your most potent financial lever. At Hummingbird Creative Group, we’ve spent 30 years helping more than 400 successful brands realize that while a logo is a visual badge, a brand is…
A brand strategy and identity serve as the long-term plan for the development of a successful brand in order to achieve specific business goals. It is the “Big Why” behind your business. A comprehensive brand strategy defines your strategic differentiation, your unique value proposition, and the emotional connection you aim to build with your audience. Have you ever visited a…
Every single time someone clicks your ad, money immediately leaves your wallet. This is why it is so important to know how to build effective PPC landing pages and ensure all best practices are in place, so you see a return on investment. According to digital marketing data, businesses waste thousands of dollars annually on the “money pit” effect by…
While every brand chases the fleeting attention of Gen Z, they are actively ignoring the demographic holding the most disposable wealth in history. According to Federal Reserve data, mature consumers control a vastly disproportionate share of national liquid assets. If you have a brand relevant to everyone, then marketing to the silent generation requires a sophisticated understanding of their specific…
Common AI marketing mistakes are quietly costing small and mid-sized businesses more than time and money. They are costing brand trust, differentiation, and long-term value. Artificial Intelligence (AI) continues reshaping marketing. SMBs adopt it for efficiency, automation, and personalization. Yet many encounter friction early because they move too fast without strategic clarity. These common AI marketing mistakes weaken positioning and…