In the world of marketing, businesses are constantly seeking innovative ways to capture the attention of potential customers and drive brand loyalty. Amidst the digital advertising era, one strategy continues to stand the test of time: promotional products. At Hummingbird Creative Group, we understand the power of thoughtful and strategic branding, and promotional products are a fabulous embodiment of that…
At Hummingbird, we love working with our clients to find small incremental changes they can make in their branding and marketing initiatives that create a monumental impact in their business. All our clients need to do as business leaders is share what competitors are doing, what they’ve done in the past or are currently doing within their companies, and share…
How does a company with more than 4 million customers, 25,000 team members, and 1.6 million products build and maintain brand reputation, and what can your brand learn from them? Let’s look at their success through the lenses of brand strategy, identity, awareness, and loyalty.
Tru by Hilton has taken the hospitality industry by storm, launching in 2017 with the fastest brand launch in the industry’s history. By 2023, the hotel had more than 250 locations around the world with hundreds more in the works. They are a great example of building brand identity. What has made the brand so successful? Let’s take a closer…
In Blue Apron’s story, we’re investigating the four areas of branding that Hummingbird concentrates on with its own clients—strategy, identity, awareness and loyalty—and how the company’s branding successes and struggles contributed to the dire situation it found itself in.
Should you consider outsourced B2B marketing or in-house? It’s no secret that B2B brands need to win at branding and marketing to be successful in a crowded marketplace. If you’ve been in business for any length of time, you understand the importance of a strong brand to differentiate and position your company as a market leader. But you may still…
21st-century compliance management is more than a box business owners check off their to-do lists. Shifting regulations, privacy concerns, and data breaches have made it a top priority. Through the years, the team at Hummingbird has made sure to include privacy policies for our clients’ websites as appropriate. And creative people in many agencies all over the country had been…
For many business leaders, branding is often misunderstood as a creative expense rather than a capital investment. However, if your goal is increasing business valuation, your brand is actually your most potent financial lever. At Hummingbird Creative Group, we’ve spent 30 years helping more than 400 successful brands realize that while a logo is a visual badge, a brand is…
The power of persuasion in today’s crowded marketplace explains why ads work. “We know them better than they know themselves.” — Frank Ginsberg, CEO, Avrett Free Ginsberg The Power of Advertising and Why Ads Work To stand out you will need more than just a great product. It requires a powerful brand story. The earliest examples of compelling advertising understood…