B2B Branding: Your Customers Are Researching Their Options…

HummingbirdBranding & Creative, Corporate Identification, Uncategorized

B2B branding

The B2B market is as competitive as it’s ever been… and the landscape is changing rapidly. As more companies downsize and try to save on costs, the costs of goods and services is one of the first line items to be reconsidered. Increased competition is challenging traditional long-term relationships with suppliers. Yes, even today, your B2B competitor is trying to … Read More

Building A Long-Term Brand Identity

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Medical and Pharma, Uncategorized

brand identity

Branding and building a long-term brand identity are not mutually exclusive from marketing goals. But they are birds of the same feather. For example, McDonald’s spends millions of dollars on marketing campaigns for the reintroduction of the McRib sandwich every year. But we universally recognize those golden arches as the company’s logo. Branding and brand identity can be accomplished using … Read More

Leveraging Digital Communities When Branding Healthcare Businesses

HummingbirdAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification, Medical and Pharma, Public Relations, Social Media, Technology, Uncategorized

digital communities

Digital communities (DCs) are becoming more and more popular as a way for all businesses to reach consumers and build brand advocates. But first, DCs are different from a basic online platform or entity such as Facebook or Twitter (although many DCs can be found within Facebook). DCs are contained online communities where people with common causes, goals, issues or … Read More

The Importance of Being Authentic to Branding a B2B Service Business

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Public Relations, Uncategorized

being authentic

keeping it real In today’s instant message, Twitter and Instagram societies, people are quick to respond that they “kept it real.” That vernacular means a person stayed true to their core beliefs… especially when facing adversity. We reserve a special place in our hearts for people who keep it real… who place value on being authentic. In fact, pop culture, … Read More

Impactful Branding and Marketing Tools for Medical + Pharma

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Medical and Pharma, Uncategorized

marketing and branding for medical device and pharmaceutical companies

To understand the changing landscape of marketing and branding for medical device and pharmaceutical companies, one only has to look at late night television. There, the battle between Viagra and Cialis is played out—hour after hour—as commercials remind viewers of the perils of ignoring one’s romantic life. (Sure, there’s the litany of potential side effects… but they’re speed-read at the … Read More

Corporate ID Materials Are Essential for Branding Professional Services Businesses

HummingbirdAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification

If you’re in the business of selling professional services, you are in good company. You invested a lot of time and energy and money into getting your education and training and certifications… Then you brainstormed and strategized and executed… And now you’ve established your brand. But how much thought have you given to your corporate ID materials? start with a … Read More

2018: A Marketing Year In Review

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. try a hot toddy, dear Alexa lost her voice This hilarious Super Bowl LII commercial conjures … Read More

Choosing a Type

Hummingbird CreativeCorporate Identification

introduction to type tutorial Typography is the study of type, and the art of using this types/fonts to create something beautifully designed. To keep it simple we are going to discuss the 3 main sets of typefaces called Serif, Sans Serif and what we are going to call“Decorative” . These three font types can generally span all variety of types by having many sub … Read More

Choosing a Corporate Color

Wendy CoulterCorporate Identification

In order to choose a corporate color, you must first have an understanding of what color is and how different colors affect people psychologically. The sun emits a wide spectrum of electromagnetic radiation, which then carries varying wavelengths and frequencies. These wavelengths can be high frequency– such as x-rays and infrared waves– or they can be low frequency– like radio … Read More