Choosing a Type

Hummingbird CreativeCorporate Identification

Introduction To Type Tutorial Typography is the study of type, and the art of using this types/fonts to create something beautifully designed. To keep it simple we are going to discuss the 3 main sets of typefaces called Serif, Sans Serif and what we are going to call“Decorative” . These three font types can generally span all variety of types by having many sub … Read More

Choosing a Corporate Color

Wendy CoulterCorporate Identification

In order to choose a corporate color, you must first have an understanding of what color is and how different colors affect people psychologically. The sun emits a wide spectrum of electromagnetic radiation, which then carries varying wavelengths and frequencies. These wavelengths can be high frequency– such as x-rays and infrared waves– or they can be low frequency– like radio … Read More

It’s Not Business, It’s Personal

Wendy CoulterCorporate Identification

social media

Once upon a time it was enough to hire a marketing company to sell your product. But today, that same company will turn right around and start asking you to leverage your social media outlets. In a sense, you become your own best marketer. As a result, the line between business and personal can become a bit hazy. A surprising … Read More