2018: A Marketing Year In Review

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. try a hot toddy, dear Alexa lost her voice This hilarious Super Bowl LII commercial conjures … Read More

Naughty or Nice Brands

HummingbirdAdvertising & Marketing, Branding & Creative, Culture, Uncategorized

naughty or nice

We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More

Hummingbird Creative Group Strikes Gold!

Hummingbird CreativeCulture

Hummingbird Creative Group continues a tradition of stellar creativity by capturing yet another Davey Award in 2016! Distinguished from thousands of reputable creatives in media, advertising and marketing, Hummingbird Creative Group is recognized for the extraordinary web design for client Skysite Images. Overcoming challenges in time and limitations of technology, the project was successfully completed to the delight of the … Read More

Hummingbird’s June Branding SIG in Review

Hummingbird CreativeCulture

branding SIG

Hummingbird Creative Group, Inc. hosted a Branding Special Interest Group (SIG) Event in June for the Triangle chapter of the American Marketing Association. As a new member with the association, it was my first time to attend a SIG Event. I was honored to attend this particular one, as I had received a personal invitation the day before from Wendy … Read More

Hummingbird hosted Triangle AMA Branding SIG on Friday, April 22

Hummingbird CreativeCulture

branding SIG

The Science Behind Branding Do you feel that the importance of data is overtaking the importance of brand, or is it complementary, necessary and helpful? Some argue automation and analytics diminish creativity. Others argue that brands can be more creative because they no longer have to be reactive. Weigh in on the debate around if and how branding, automation and … Read More

Hummingbird Receives First Gold Davey Award!

Hummingbird CreativeCulture

The Academy of Interactive and Visual Arts have revealed the winners of The 2015 Davey Awards, and Hummingbird Creative Group is the proud recipient of their first Gold Davey Award. The Gold Award was for ArtHive Online’s website design. Hummingbird also received a silver award for the corporate brand identity of Protus3. Excerpted from the press release: With nearly 4,000 entries from across the … Read More

Creative Inspiration from Hummingbird’s Creative Director – Q&A

Hummingbird CreativeCulture

Even though our Creative Director, Mike Neel is grounded in the graphic arts, he likes to look outside the box for creative inspiration. Q: What inspires you? A: Stories.  There is nothing I like better than visiting with people who have truly lived, who have this innate ability of describing events as well as the ability to take a mundane … Read More

Shop Talk’s Money, Marketing & Media Bootcamp Review

Hummingbird CreativeCulture

  Hummingbird Creative Group Vice President, Dan Gregory, had the honor of leading a workshop about Target Markets, while attending the News & Observer’s, “Shop Talk: Money, Marketing & Media Bootcamp” Friday, March 27th 2015 at NC State’s Hunt Library. The half-day conference was for small-business owners who were looking to boost the success of their businesses. The keynote speaker … Read More

Let’s Go! High Five! : Can You Think With Your Hands?

Hummingbird CreativeCulture

Stop by the Hummingbird Creative Group exhibit at the High Five Conference to discover how to win giveaways such as the 53 Pencil, the most recent iPad tool that allows creative possibility to always be in your hands. The High Five Conference focuses on teamwork, partnership and collaboration in new and unexpected ways to truly achieve marketing and creativity symbiosis: … Read More

Let’s Go! High Five!

Hummingbird CreativeCulture

Hummingbird Creative Group is in high-spirits to be a major sponsor of the 2015 High Five Conference, where marketing and creative meet. Our CEO, Wendy Coulter, is arranged to tell you how to build a great brand story for your company.    Insight + Positioning = The Big Idea for a Great Brand Story Who: Wendy Coulter, CEO, Hummingbird Creative Group What: … Read More