At this point, you all should know I am a fan of value. From the value companies provide customers to developing a strong value proposition — from defining core values to increasing the value of a business — value is something front of mind for most of us in the business world. And what about the value of a moment? A … Read More
Branding Poshmark: Now THIS Is How You Do Voice of the Customer
2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More
Why Your Brand Should Take a Stand: Lessons from Alcohol Giant Diageo
2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More
Be Smart, Be Strategic, Be Generous: We WILL Get Through This!
In this post, Hummingbird CEO Wendy Coulter shares some business lessons learned from tough times in the past… what they mean for our present crisis… and why they give her hope for the future. On a brisk springtime walk (Wendy doesn’t do “slow”), she reflected on business challenges and rediscovering what’s important. What past crises have you and Hummingbird weathered? … Read More
Hummingbird Creative Group Strikes Gold!
Hummingbird Creative Group continues a tradition of stellar creativity by capturing yet another Davey Award in 2016! Distinguished from thousands of reputable creatives in media, advertising and marketing, Hummingbird Creative Group is recognized for the extraordinary web design for client Skysite Images. Overcoming challenges in time and limitations of technology, the project was successfully completed to the delight of the … Read More
Hummingbird’s June Branding SIG in Review
Hummingbird Creative Group, Inc. hosted a Branding Special Interest Group (SIG) Event in June for the Triangle chapter of the American Marketing Association. As a new member with the association, it was my first time to attend a SIG Event. I was honored to attend this particular one, as I had received a personal invitation the day before from Wendy … Read More
Hummingbird Hosted Triangle AMA Branding SIG on Friday, April 22
The Science Behind Branding Do you feel that the importance of data is overtaking the importance of brand, or is it complementary, necessary and helpful? Some argue automation and analytics diminish creativity. Others argue that brands can be more creative because they no longer have to be reactive. Weigh in on the debate around if and how branding, automation and … Read More
Hummingbird Receives First Gold Davey Award!
The Academy of Interactive and Visual Arts have revealed the winners of The 2015 Davey Awards, and Hummingbird Creative Group is the proud recipient of their first Gold Davey Award. The Gold Award was for ArtHive Online’s website design. Hummingbird also received a silver award for the corporate brand identity of Protus3. Excerpted from the press release: With nearly 4,000 entries from across the … Read More