Branding Poshmark: Now THIS Is How You Do Voice of the Customer

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Culture, Social Media

2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More

Why Your Brand Should Take a Stand: Lessons from Alcohol Giant Diageo

Hummingbird CreativeBranding & Creative, Business Strategy, Change, Challenge and Brand Resilience, Culture

Each year brings new challenges for business brands. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate the four areas of branding that Hummingbird concentrates on with its own clients—strategy, identity, awareness and loyalty. The companies in our series stand … Read More

Be Smart, Be Strategic, Be Generous: We WILL Get Through This!

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Culture, Public Relations, Social Media, Technology

Wendy Coulter

In this post, Hummingbird CEO Wendy Coulter shares some business lessons learned from tough times in the past… what they mean for our present crisis… and why they give her hope for the future. On a brisk springtime walk (Wendy doesn’t do “slow”), she reflected on business challenges and rediscovering what’s important.  What past crises have you and Hummingbird weathered? … Read More

2018: A Marketing Year In Review

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. Try A Hot Toddy, Dear Alexa Lost Her Voice This hilarious Super Bowl LII commercial conjures … Read More

Naughty or Nice Brands

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Culture, Uncategorized

naughty or nice

We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More

Hummingbird Creative Group Strikes Gold!

Hummingbird CreativeCulture

Hummingbird Creative Group continues a tradition of stellar creativity by capturing yet another Davey Award in 2016! Distinguished from thousands of reputable creatives in media, advertising and marketing, Hummingbird Creative Group is recognized for the extraordinary web design for client Skysite Images. Overcoming challenges in time and limitations of technology, the project was successfully completed to the delight of the … Read More

Hummingbird’s June Branding SIG in Review

Hummingbird CreativeCulture

branding SIG

Hummingbird Creative Group, Inc. hosted a Branding Special Interest Group (SIG) Event in June for the Triangle chapter of the American Marketing Association. As a new member with the association, it was my first time to attend a SIG Event. I was honored to attend this particular one, as I had received a personal invitation the day before from Wendy … Read More

Hummingbird Hosted Triangle AMA Branding SIG on Friday, April 22

Hummingbird CreativeCulture

branding SIG

The Science Behind Branding Do you feel that the importance of data is overtaking the importance of brand, or is it complementary, necessary and helpful? Some argue automation and analytics diminish creativity. Others argue that brands can be more creative because they no longer have to be reactive. Weigh in on the debate around if and how branding, automation and … Read More

Hummingbird Receives First Gold Davey Award!

Hummingbird CreativeCulture

The Academy of Interactive and Visual Arts have revealed the winners of The 2015 Davey Awards, and Hummingbird Creative Group is the proud recipient of their first Gold Davey Award. The Gold Award was for ArtHive Online’s website design. Hummingbird also received a silver award for the corporate brand identity of Protus3. Excerpted from the press release: With nearly 4,000 entries from across the … Read More