Telemedicine Is Here To Stay… What’s Your Brand?

HummingbirdBranding & Creative, Medical and Pharma, Technology, Uncategorized

telemedicine

Telemedicine is one of the newest trends in personalized medical care, here in the Research Triangle and also around the world. And it’s a trend that’s here to stay. Simply stated, telemedicine is a medical practice where a person has 24-hour telephone and video call access to a physician, nurse or specialist. For a low monthly fee, patients can call … Read More

Building A Long-Term Brand Identity

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Medical and Pharma, Uncategorized

brand identity

Branding and building a long-term brand identity are not mutually exclusive from marketing goals. But they are birds of the same feather. For example, McDonald’s spends millions of dollars on marketing campaigns for the reintroduction of the McRib sandwich every year. But we universally recognize those golden arches as the company’s logo. Branding and brand identity can be accomplished using … Read More

Leveraging Digital Communities When Branding Healthcare Businesses

HummingbirdAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification, Medical and Pharma, Public Relations, Social Media, Technology, Uncategorized

digital communities

Digital communities (DCs) are becoming more and more popular as a way for all businesses to reach consumers and build brand advocates. But first, DCs are different from a basic online platform or entity such as Facebook or Twitter (although many DCs can be found within Facebook). DCs are contained online communities where people with common causes, goals, issues or … Read More

Impactful Branding and Marketing Tools for Medical + Pharma

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Medical and Pharma, Uncategorized

marketing and branding for medical device and pharmaceutical companies

To understand the changing landscape of marketing and branding for medical device and pharmaceutical companies, one only has to look at late night television. There, the battle between Viagra and Cialis is played out—hour after hour—as commercials remind viewers of the perils of ignoring one’s romantic life. (Sure, there’s the litany of potential side effects… but they’re speed-read at the … Read More