2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More
Stability and Disruption: Branding Lessons from Netflix
2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More
King Arthur Baking Company: Branding for Every Baker
2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More
What’s in a Marketing Budget: Past, Present and Future
Marketing budgets are like a black box for many of us. What’s in there? What do we put in it? What do we take out? What should we do with it? When you’re staring into the big black box of marketing budgets, it helps to know what other companies spend on marketing—and how they’re shaping their budgets for the future. … Read More
Top 10 Ways to Grow Your Brand During Crisis and Beyond
“At a time when decision-making and the trade-offs of running a business are more challenging than ever, and the need for leaders to advocate for all stakeholders has never been more paramount, [we are] here to light the path forward.” Apple or Berkshire Hathaway, reassuring investors? No—Fortune Magazine, soliciting subscribers… and offering to help. As we experience a flood of crises—in … Read More
Be Smart, Be Strategic, Be Generous: We WILL Get Through This!
In this post, Hummingbird CEO Wendy Coulter shares some business lessons learned from tough times in the past… what they mean for our present crisis… and why they give her hope for the future. On a brisk springtime walk (Wendy doesn’t do “slow”), she reflected on business challenges and rediscovering what’s important. What past crises have you and Hummingbird weathered? … Read More
Hummingbird at 25: Taking Flight
Anniversaries are thick on the ground this year. It’s been 10 years since the iPad debuted, 100 years since the Band-Aid appeared. (How did we live without them?) It’s been 50 years since the Kansas City Chiefs won their first of two Super Bowls. (Congrats on 2020, Chiefs!) And it’s been 25 years since Hummingbird opened its doors for business. … Read More
Leveraging Digital Communities When Branding Healthcare Businesses
Digital communities (DCs) are becoming more and more popular as a way for all businesses to reach consumers and build brand advocates. But first, DCs are different from a basic online platform or entity such as Facebook or Twitter (although many DCs can be found within Facebook). DCs are contained online communities where people with common causes, goals, issues or … Read More
Vanishing Content: Ephemeral Marketing
Ephemeral Content Provides Some Of The Best Engagement Rate Short-lived content, lasting at its longest 24 hours, that eventually disappears forever has been a huge trend in 2018. Snapchat has been leading the pack when it comes to ephemeral marketing. With 10 billion daily video views, according to the platform, it’s a great way to reach the iGeneration and younger … Read More
How You Can Help Your Marketing Team Boost Social Engagement
Social media can feel like a scary beast sometimes– you never know what’s going on, you can’t figure out how to increase engagement, and what even is a “like” anyways? Luckily, there are people out there that can help. You’re your brand’s expert, no one knows it like you do. Social media coordinators are the experts on social media, they … Read More
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