Top 10 Ways to Grow Your Brand During Crisis and Beyond

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Graphic Design, Market Research, Social Media

“At a time when decision-making and the trade-offs of running a business are more challenging than ever, and the need for leaders to advocate for all stakeholders has never been more paramount, [we are] here to light the path forward.” Apple or Berkshire Hathaway, reassuring investors? No—Fortune Magazine, soliciting subscribers… and offering to help. As we experience a flood of crises—in … Read More

Be Smart, Be Strategic, Be Generous: We WILL Get Through This!

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Culture, Public Relations, Social Media, Technology

Wendy Coulter

In this post, Hummingbird CEO Wendy Coulter shares some business lessons learned from tough times in the past… what they mean for our present crisis… and why they give her hope for the future. On a brisk springtime walk (Wendy doesn’t do “slow”), she reflected on business challenges and rediscovering what’s important.  What past crises have you and Hummingbird weathered? … Read More

Hummingbird at 25: Taking Flight

Hummingbird CreativeAdvertising & Marketing, Announcements, Branding & Creative, Business Strategy, Clients, Copywriting, Corporate Identification, Creative Direction, Graphic Design, Search Engine Optimization, Social Media, Web Services

Anniversaries are thick on the ground this year.  It’s been 10 years since the iPad debuted, 100 years since the Band-Aid appeared. (How did we live without them?) It’s been 50 years since the Kansas City Chiefs won their first of two Super Bowls. (Congrats on 2020, Chiefs!) And it’s been 25 years since Hummingbird opened its doors for business.  … Read More

Leveraging Digital Communities When Branding Healthcare Businesses

HummingbirdAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification, Medical and Pharma, Public Relations, Social Media, Technology, Uncategorized

digital communities

Digital communities (DCs) are becoming more and more popular as a way for all businesses to reach consumers and build brand advocates. But first, DCs are different from a basic online platform or entity such as Facebook or Twitter (although many DCs can be found within Facebook). DCs are contained online communities where people with common causes, goals, issues or … Read More

Vanishing Content: Ephemeral Marketing

Hummingbird CreativeSocial Media

Ephemeral Content Provides Some Of The Best Engagement Rate Short-lived content, lasting at its longest 24 hours, that eventually disappears forever has been a huge trend in 2018. Snapchat has been leading the pack when it comes to ephemeral marketing. With 10 billion daily video views, according to the platform, it’s a great way to reach the iGeneration and younger … Read More

How You Can Help Your Marketing Team Boost Social Engagement

Wendy CoulterSocial Media

Social media can feel like a scary beast sometimes– you never know what’s going on, you can’t figure out how to increase engagement, and what even is a “like” anyways? Luckily, there are people out there that can help. You’re your brand’s expert, no one knows it like you do. Social media coordinators are the experts on social media, they … Read More

The New Face of Facebook

Hummingbird CreativeSocial Media

Mostly everyone you know is probably using Facebook. According to the Facebook Newsroom, as of March 2012 there are 526 million daily users on average flipping through photos, changing status or commenting on “friends” posts. Adage.com says that almost every large university or charity in America has their own page to generate brand identifications, and many businesses have Facebook pages … Read More

Linking to LinkedIn

Hummingbird CreativeSocial Media

LinkedIn is the most business-centered Social Media outlet. You connect with business associates, and in turn, they connect you to their business associates. It’s a networking event you don’t have to get dressed up for! The value of this networking is endless: new connections, business leads, new customers and new valuable employees. LinkedIn reported hundreds of thousands of job applications … Read More

Twitts get on Twitter!

Hummingbird CreativeSocial Media

Getting straight to the point, #Twitter is popular. In our Smartphone toting world everyone has access to the Internet quickly, and why not shoot out a text to all your friends and anyone else! Well that’s what Twitter is for. Anyone can read your witty thoughts and comments! How does Twitter help your business though? First off, let’s look at … Read More