Compliance Management Made Easy – Step into 2024 with Confidence

Hummingbird CreativeTechnology, Web Services

21st-century compliance management is more than a box business owners check off their to-do lists. Shifting regulations, privacy concerns, and data breaches have made it a top priority. Through the years, the team at Hummingbird has made sure to include privacy policies for our clients’ websites as appropriate. And creative people in many agencies all over the country had been … Read More

Intel Branding—Past, Present and… Keeping Up with the Future

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Technology

2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More

Be Smart, Be Strategic, Be Generous: We WILL Get Through This!

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Culture, Public Relations, Social Media, Technology

Wendy Coulter

In this post, Hummingbird CEO Wendy Coulter shares some business lessons learned from tough times in the past… what they mean for our present crisis… and why they give her hope for the future. On a brisk springtime walk (Wendy doesn’t do “slow”), she reflected on business challenges and rediscovering what’s important.  What past crises have you and Hummingbird weathered? … Read More

Telemedicine Is Here To Stay… What’s Your Brand?

Hummingbird CreativeBranding & Creative, Medical and Pharma, Technology, Uncategorized


Telemedicine is one of the newest trends in personalized medical care, here in the Research Triangle and also around the world. And it’s a trend that’s here to stay. Simply stated, telemedicine is a medical practice where a person has 24-hour telephone and video call access to a physician, nurse or specialist. For a low monthly fee, patients can call … Read More

Leveraging Digital Communities When Branding Healthcare Businesses

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification, Medical and Pharma, Public Relations, Social Media, Technology, Uncategorized

digital communities

Digital communities (DCs) are becoming more and more popular as a way for all businesses to reach consumers and build brand advocates. But first, DCs are different from a basic online platform or entity such as Facebook or Twitter (although many DCs can be found within Facebook). DCs are contained online communities where people with common causes, goals, issues or … Read More

The Age of Artificial Intelligence

Hummingbird CreativeTechnology

Marketing’s Use Of AI For A Better Customer Experience When you hear the words “artificial intelligence”, do you think of Skynet or do you think of C3PO and R2D2 from Star Wars? While artificial intelligence isn’t quite what we’ve seen in SciFi films, it’s doing some pretty cool things for marketing. What Exactly Is AI? Artificial Intelligence, or AI, is … Read More

SEO Voodoo

Wendy CoulterTechnology

magic deer

It’s an old joke in the SEO world that the best place to hide a dead body is on the second page of a Google search. Sure, the jokes a bit funny, but it also illustrates why there’s such a scramble to get near the top of that first page. Improving website rankings is in such demand that it has become … Read More

Designing Emails in MailChimp

Wendy CoulterTechnology


Running a MailChimp Campaign Running a successful email campaign takes precision. People have busy lives and normally decide whether or not to open your email at a glance. So it can feel like the odds are stacked against you—take a look at these statistics about how people read emails: In other words, on average, if you send an email to … Read More

How to Build Effective PPC Landing Pages

Hummingbird CreativeTechnology

80% of PPC traffic goes to an existing website page, often the homepage, which often does not offer matching messages to the ad and causes visitors to wander around trying to find relevant information… and they won’t wander long – visitors typically only spend 5 seconds on a page before deciding whether to stay or leave! Landing page goals may … Read More