2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More
Be Smart, Be Strategic, Be Generous: We WILL Get Through This!
In this post, Hummingbird CEO Wendy Coulter shares some business lessons learned from tough times in the past… what they mean for our present crisis… and why they give her hope for the future. On a brisk springtime walk (Wendy doesn’t do “slow”), she reflected on business challenges and rediscovering what’s important. What past crises have you and Hummingbird weathered? … Read More
Telemedicine Is Here To Stay… What’s Your Brand?
Telemedicine is one of the newest trends in personalized medical care, here in the Research Triangle and also around the world. And it’s a trend that’s here to stay. Simply stated, telemedicine is a medical practice where a person has 24-hour telephone and video call access to a physician, nurse or specialist. For a low monthly fee, patients can call … Read More
Leveraging Digital Communities When Branding Healthcare Businesses
Digital communities (DCs) are becoming more and more popular as a way for all businesses to reach consumers and build brand advocates. But first, DCs are different from a basic online platform or entity such as Facebook or Twitter (although many DCs can be found within Facebook). DCs are contained online communities where people with common causes, goals, issues or … Read More
The Age of Artificial Intelligence
Marketing’s Use Of AI For A Better Customer Experience When you hear the words “artificial intelligence”, do you think of Skynet or do you think of C3PO and R2D2 from Star Wars? While artificial intelligence isn’t quite what we’ve seen in SciFi films, it’s doing some pretty cool things for marketing. What Exactly Is AI? Artificial Intelligence, or AI, is … Read More
SEO Voodoo
It’s an old joke in the SEO world that the best place to hide a dead body is on the second page of a Google search. Sure, the jokes a bit funny, but it also illustrates why there’s such a scramble to get near the top of that first page. Improving website rankings is in such demand that it has become … Read More
Designing Emails in MailChimp
Running a MailChimp Campaign Running a successful email campaign takes precision. People have busy lives and normally decide whether or not to open your email at a glance. So it can feel like the odds are stacked against you—take a look at these statistics about how people read emails: In other words, on average, if you send an email to … Read More
How to Build Effective PPC Landing Pages
80% of PPC traffic goes to an existing website page, often the homepage, which often does not offer matching messages to the ad and causes visitors to wander around trying to find relevant information… and they won’t wander long – visitors typically only spend 5 seconds on a page before deciding whether to stay or leave! Landing page goals may … Read More