Agencies tend to offer a team of people with different strengths, as opposed to hiring one person in a role inside a company. So, with the spend a company would normally use to cover one person’s salary, that company can buy a wealth of broad and deep expertise when working with an agency.
Roughly 35% of final decision-makers for marketing spending are Disengaged Doubters, and 78% of Disengaged Doubters are more likely to be in senior leadership or ownership roles in the organizations they represent. This segment from our 2021 study isn’t generally familiar with branding development or interested in making it a priority…but they’re in a powerful position when it comes to … Read More
Would you agree that having a strong brand is critical if you want your business to be a market leader? If you said yes, you’re in the majority…along with 86% of the professional leaders Hummingbird surveyed in 2021. Our survey was part of a larger initiative to gain better insight into the attitudes and perspectives of marketing decision-makers with respect … Read More
Hummingbird’s 2021 initiative to understand how professionals think about a strong brand revealed some surprising statistics: 35% of respondents said they aren’t sure they know all the elements of a strong brand. Among those who aren’t as familiar with brand development and are less likely to prioritize it (we call those Disengaged Doubters), the number is even higher! 63% said … Read More
In 2021, Hummingbird embarked on an initiative to gain better insight into the attitudes and perspectives of marketing decision-makers with respect to branding. We partnered with Audience Audit Inc to design a study exploring how professionals think about the value of a strong brand and the characteristics they associate with strong brands. Among 153 participants in our study, all had … Read More