Hummingbird Creative Group Sponsors Inaugural Pride Life Expo

Hummingbird CreativeUncategorized

Hummingbird Creative Group is fresh off the heels of supporting the inaugural Raleigh Pride Life Expo as a Platinum Sponsor at the Mckimmon Center on April 2, 2022. The expo was organized in collaboration between Harmony: NC LGBT+ Chamber of Commerce and The LGBT Center of Raleigh to bring together the LGBTQ+ community and the businesses and organizations that openly … Read More

Smart Branding For The Three Os: Opticians, Optometrists and Ophthalmologists

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Uncategorized

smart branding for eye care professionals

Highlights from Wendy Coulter’s interview on Light Source Education podcast with Andres Quintana. Hummingbird Creative Group’s Founder and CEO Wendy Coulter enjoyed an insightful discussion with Andres Quintana, owner of Light Source Eyewear and Accessories. The topic of this educational podcast was: Smart Branding For Eye Care Professionals. During a 30-minute high-level discussion, they covered several marketing and branding challenges … Read More

Sustainability Branding: Who Cares?

Hummingbird CreativeBranding & Creative, Corporate Identification, Uncategorized

sustainability branding

Sustainability branding. Environmental awareness. Eco-consciousness. “Going green.” Who cares?  The market sure does! Yes, the latest buzzword in business is sustainability… And a related smart branding strategy encompasses environmental, economic and social qualities. But these terms are just starting points… More and more businesses are creating smart sustainability brands coupled with sustainable strategies.  Smart sustainability branding is not being embraced … Read More

Smart Branding In The Beverage industry

Hummingbird CreativeBranding & Creative, Business Strategy, Uncategorized

beverage industry

Maybe you’ve noticed… North Carolina is experiencing tremendous growth in the beverage industry, including wine and craft beer.  Some quick facts:  Did you know that, due to its diverse topography—along with the five distinct federal Viticultural Areas across the state—North Carolina is the only place in the world where every type of wine grape is cultivated?  Today, North Carolina wine … Read More

Hummingbird Creative Group’s Wendy Coulter Featured in Carolina Public Press

Hummingbird CreativeAnnouncements, Articles, Public Relations, Uncategorized

Wendy Coulter, president of the Greater Raleigh Chapter of the National Association of Women Business Owners, said this boom in female-owned businesses stems from increasing empowerment of women over the years. Keep reading… where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value:919 854 … Read More

Rebranding After A Crisis Or Disaster

Hummingbird CreativeBranding & Creative, Public Relations, Uncategorized

rebranding after a crisis

Companies spend years developing brand recognition, brand loyalty and trust with their customers and communities. This includes thousands of man hours, goodwill and efforts to be socially responsible. You protect your brand at all costs, you’ve done your smart branding and are in the middle of a long-term branding strategy.  You protect you brand and business reputation as if they … Read More

Protect Your Brand Identity At All Costs

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Uncategorized

brand identity

Smart branding is more than simply having a memorable logo, trademark or tagline. A complete and mature brand is also associated with trustworthiness, quality, dedication, reliability, creativity, thinking outside the box, work ethic and loyalty. It may take years to develop a solid brand identity—only to have it be destroyed by one single act or a series of unfortunate incidents. … Read More

Stay Ahead Of The Disruptors With Real Estate Smart Branding

Hummingbird CreativeBranding & Creative, Business Strategy, Real Estate, Uncategorized

real estate smart branding

Advances in technology are changing the way traditional industries market to—and interact with—customers. Taxis are being replaced by Uber and Lyft. The medical industry is starting to embrace telemedicine. Car dealerships are being challenged by CarMax. And similar innovations are disrupting the real estate market. Real estate agents are facing fierce competition from for-sale-by-owner (FSBO) listings, as well as larger … Read More

Telemedicine Is Here To Stay… What’s Your Brand?

Hummingbird CreativeBranding & Creative, Medical and Pharma, Technology, Uncategorized

telemedicine

Telemedicine is one of the newest trends in personalized medical care, here in the Research Triangle and also around the world. And it’s a trend that’s here to stay. Simply stated, telemedicine is a medical practice where a person has 24-hour telephone and video call access to a physician, nurse or specialist. For a low monthly fee, patients can call … Read More

Is Your Landing Page Helping Or Hurting Your B2B Branding Efforts?

Hummingbird CreativeBranding & Creative, Business Strategy, Corporate Identification, Uncategorized

B2B branding

Popeye eats spinach to become stronger. Marathon runners carbo-load with pasta before a race. People go on vacations to relax and recharge. And if you’re a B2B company, you are the spinach… the pasta… and the vacation. Your company’s mission is to make your clients feel better about themselves when they conduct business with you. B2B branding solves your clients’ … Read More