83% of respondents in our 2021 study said that a provider having a strong brand would either definitely or probably make them more likely to continue working with that provider. 79% said it would make them more likely to recommend the service provider to someone else. When an organization is looking for vendors, the aspects of a service provider’s brand … Read More
Hummingbird Creative Group Sponsors Inaugural Pride Life Expo
Hummingbird Creative Group is fresh off the heels of supporting the inaugural Raleigh Pride Life Expo as a Platinum Sponsor at the Mckimmon Center on April 2, 2022. The expo was organized in collaboration between Harmony: NC LGBT+ Chamber of Commerce and The LGBT Center of Raleigh to bring together the LGBTQ+ community and the businesses and organizations that openly … Read More
Smart Branding For The Three Os: Opticians, Optometrists and Ophthalmologists
Highlights from Wendy Coulter’s interview on Light Source Education podcast with Andres Quintana. Hummingbird Creative Group’s Founder and CEO Wendy Coulter enjoyed an insightful discussion with Andres Quintana, owner of Light Source Eyewear and Accessories. The topic of this educational podcast was: Smart Branding For Eye Care Professionals. During a 30-minute high-level discussion, they covered several marketing and branding challenges … Read More
Sustainability Branding: Who Cares?
Sustainability branding. Environmental awareness. Eco-consciousness. “Going green.” Who cares? The market sure does! Yes, the latest buzzword in business is sustainability… And a related smart branding strategy encompasses environmental, economic and social qualities. But these terms are just starting points… More and more businesses are creating smart sustainability brands coupled with sustainable strategies. Smart sustainability branding is not being embraced … Read More
Smart Branding In The Beverage industry
Maybe you’ve noticed… North Carolina is experiencing tremendous growth in the beverage industry, including wine and craft beer. Some quick facts: Did you know that, due to its diverse topography—along with the five distinct federal Viticultural Areas across the state—North Carolina is the only place in the world where every type of wine grape is cultivated? Today, North Carolina wine … Read More
Hummingbird Creative Group’s Wendy Coulter Featured in Carolina Public Press
Wendy Coulter, president of the Greater Raleigh Chapter of the National Association of Women Business Owners, said this boom in female-owned businesses stems from increasing empowerment of women over the years. Keep reading… where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value:919 854 … Read More
Rebranding After A Crisis Or Disaster
Companies spend years developing brand recognition, brand loyalty and trust with their customers and communities. This includes thousands of man hours, goodwill and efforts to be socially responsible. You protect your brand at all costs, you’ve done your smart branding and are in the middle of a long-term branding strategy. You protect you brand and business reputation as if they … Read More
Protect Your Brand Identity At All Costs
Smart branding is more than simply having a memorable logo, trademark or tagline. A complete and mature brand is also associated with trustworthiness, quality, dedication, reliability, creativity, thinking outside the box, work ethic and loyalty. It may take years to develop a solid brand identity—only to have it be destroyed by one single act or a series of unfortunate incidents. … Read More
Stay Ahead Of The Disruptors With Real Estate Smart Branding
Advances in technology are changing the way traditional industries market to—and interact with—customers. Taxis are being replaced by Uber and Lyft. The medical industry is starting to embrace telemedicine. Car dealerships are being challenged by CarMax. And similar innovations are disrupting the real estate market. Real estate agents are facing fierce competition from for-sale-by-owner (FSBO) listings, as well as larger … Read More
Telemedicine Is Here To Stay… What’s Your Brand?
Telemedicine is one of the newest trends in personalized medical care, here in the Research Triangle and also around the world. And it’s a trend that’s here to stay. Simply stated, telemedicine is a medical practice where a person has 24-hour telephone and video call access to a physician, nurse or specialist. For a low monthly fee, patients can call … Read More