Change, Challenge and Brand Resilience
2020 was a year of big challenges, and it's not over yet. But guess what? It never will be. As long as we're in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding.
We investigate the four areas of branding that Hummingbird concentrates on with its own clients—strategy, identity, awareness and loyalty. The companies in our series stand out for various aspects of their branding, whether it's better positioning, a well-defined corporate identity, strong brand awareness, leadership and reputation management… The list goes on, because the possibilities for smart branding are endless. We hope these stories inspire you.