Hummingbird Helps Launch New Website for United States Bid for 2027 Summer World University Games

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Hummingbird recently launched a brand new website on behalf of the United States bid for the 2027 World University Games. The World University Games are the world’s largest event for student athletes. The Games are held every other year in the odd year, with both a Winter and Summer Games in the same year. The Games have 15 required sports including Olympic staples such as Athletics (Track & Field), Basketball, Diving, Gymnastics, Swimming, and Volleyball. The World University Games are now considered the second largest global sporting event, only behind the Olympics. “It was such an accomplishment to develop an impactful bid logo and brand identity for this amazing event,” said Wendy Coulter, CEO of Hummingbird Creative Group. “With that so well received, our next strategy in raising the bar of the event marketing was a suitably elevated website to complement the logo, and, most importantly, to show that the Triangle, North Carolina, and the United States can deliver at a world-class level for an event of the global stature of the World University Games.”



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