The Science Behind Branding
Do you feel that the importance of data is overtaking the importance of brand, or is it complementary, necessary and helpful? Some argue automation and analytics diminish creativity. Others argue that brands can be more creative because they no longer have to be reactive.
Weigh in on the debate around if and how branding, automation and creativity can interact, and how to best use data to fuel creative processes.
Triangle AMA members and other guests of Hummingbird Creative Group met for a monthly special interest group to discuss aspects of building and maintaining a great brand, from brand strategy and how corporate culture impacts branding, to building brand equity, implementing branding standards and more.