Before she could even read, Wendy Coulter was selling shoes in the family shoe store. Back then, promotions and marketing meant going on the radio to play guitar or riding an elephant in the town parade. 

A lot’s changed, but entrepreneurship certainly runs in the family. After graduating from the School of Design at N.C. State University with degrees in Architecture and Industrial Design and a minor in Communications, Coulter entered the workforce for a bit. But in 1995, she founded Hummingbird with a desire to put her own ideas to work, creatively solving problems for small businesses. 

For Wendy, the hummingbird symbolized what she wanted to do: fly. Hummingbirds can fly forwards, backwards, sideways and upside down. Over two decades later, Hummingbird Creative Group has helped thousands of brands take flight, thanks to a diverse and dedicated staff. And, Wendy is still intent on sitting down personally with each client to understand the essence of their brand. Her passion is to shift brand equity from the business owner to the business entity, which strengthens the company's promise, presence and profitability over time.

Wendy’s passion is to help businesses more effectively communicate their positioning, differentiate their brands and grow revenue. She has grown Hummingbird with a commitment to move marketing initiatives forward for clients in a way that profoundly and positively impacts all areas of their business, and she encourages her team to exchange egos for listening, connecting and driving engagement to help clients live the brand as much as communicate the brand. Under Wendy’s leadership, the company has won numerous business and industry awards.