Wendy Coulter, Founder and CEO at Hummingbird
Before she could even read, Wendy Coulter was helping her dad sell shoes in his shoe store. Back then, promotions and marketing meant going on the radio to play guitar or riding an elephant in the town parade.
A lot’s changed, but entrepreneurship certainly runs in the family. After graduating from the School of Design at N.C. State University with degrees in Architecture and Industrial Design and a minor in Communications, Coulter entered the workforce for a bit. But in 1995, she founded Hummingbird with a desire to put her own ideas to work, creatively solving problems for small businesses.
For Wendy, the hummingbird symbolized what she wanted to do: fly. Hummingbirds can fly forwards, backwards, sideways and upside down. Over two decades later, Hummingbird Creative Group has helped thousands of brands take flight, thanks to a diverse and dedicated staff. And, Wendy is still intent on sitting down personally with each client to understand the essence of their brand. Her passion is to shift brand equity from the business owner to the business entity, which strengthens the company’s promise, presence and profitability over time.
Wendy’s passion is to help businesses more effectively communicate their positioning, differentiate their brands and grow revenue. She has grown Hummingbird with a commitment to move marketing initiatives forward for clients in a way that profoundly and positively impacts all areas of their business, and she encourages her team to exchange egos for listening, connecting and driving engagement to help clients live the brand as much as communicate the brand. Under Wendy’s leadership, the company has won numerous business and industry awards.
Personally, Wendy has been honored for her civic work in the local business community including a 2020 “Enterprising Women of the Year” Award” given by Enterprising Women Magazine. She is a graduate of Leadership Cary in 2016-2017, and was named the NAWBO Greater Raleigh “Woman Business Owner of the Year” in 2016, a “Top 50 Entrepreneur” and “Woman Extraordinaire” by Business Leader Magazine, and has received “Women in Business”, “Movers and Shakers” and “40 Under 40 Leadership” awards from Triangle Business Journal.
Coulter founded the NC Women Business Owners Hall of Fame in 2018 and currently serves as Chair. She is a past-president of NAWBO-Greater Raleigh and a past-president of North Carolina Executive Roundtable, and currently serves on Boards of the Defense Alliance of NC, Marbles Kids Museum, the Cary Chamber of Commerce and Second Saturday of Wake County.
Wendy frequently presents on topics including Leadership, Business Growth and Branding. She can be reached at 919-854-9100 ext. 301 or by email to firstname.lastname@example.org.