Science Behind Swag

Hummingbird CreativeAdvertising & Marketing, Branding & Creative

A collage of promotional products that have been branded for Hummingbird Creative Group. This includes a tshirt, water bottle, tote bag, compact mirror, phone charging power bank, a popsocket, and a sticker.

In the world of marketing, businesses are constantly seeking innovative ways to capture the attention of potential customers and drive brand loyalty. Amidst the digital advertising era, one strategy continues to stand the test of time: promotional products. At Hummingbird Creative Group, we understand the power of thoughtful and strategic branding, and promotional products are a fabulous embodiment of that … Read More

Small Innovations, Big Change — What’s the Hummingbird Effect Got To Do With Branding?

Hummingbird CreativeBranding & Creative, Business Strategy

At Hummingbird, we love working with our clients to find small incremental changes they can make in their branding and marketing initiatives that create a monumental impact in their business. All our clients need to do as business leaders is share what competitors are doing, what they’ve done in the past or are currently doing within their companies, and share … Read More

Building a Strong Brand Identity: Insights from Tru by Hilton’s Journey

Hummingbird CreativeBrand Value, Branding & Creative, case studies

Tru by Hilton has taken the hospitality industry by storm, launching in 2017 with the fastest brand launch in the industry’s history. By 2023, the hotel had more than 250 locations around the world with hundreds more in the works. What has made the brand so successful? Let’s take a closer look at their brand identity for answers.  Why Brand … Read More

Make the Right Decision for Your Brand: In-House or Outsourced B2B Marketing?

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Web Services

It’s no secret that B2B brands need to win at branding and marketing to be successful in a crowded marketplace. If you’ve been in business for any length of time, you understand the importance of a strong brand to differentiate and position your company as a market leader.  But you may still be wondering what it takes to effectively build … Read More

Compliance Management Made Easy – Step into 2024 with Confidence

Hummingbird CreativeTechnology, Web Services

21st-century compliance management is more than a box business owners check off their to-do lists. Shifting regulations, privacy concerns, and data breaches have made it a top priority. Through the years, the team at Hummingbird has made sure to include privacy policies for our clients’ websites as appropriate. And creative people in many agencies all over the country had been … Read More

NAWBO honors exceptional women leaders at 2023 national women’s business conference

Hummingbird CreativeAnnouncements, Articles, Awards

Wendy Coulter speaking as a Woman Business Owner of the Year Award Finalist in 2023

Wendy Coulter Is Recognized as a Woman Business Owner of the Year Award Finalist The National Association of Women Business Owners (NAWBO) recently wrapped up its National Women’s Business Conference, which culminates in an awards gala honoring exceptional women leaders. One of the top awards is Woman Business Owner of the Year that celebrates overall business excellence, and this year … Read More

Is Now the Right Time for Rebranding Your Company? 6 Signs To Help You Decide

Hummingbird CreativeBrand Value, Business Strategy, Rebranding

Rebranding your company is no small task. In a previous post, we discussed the hard questions to ask during the process — have your target audience’s core values changed? What about your “why”? Is the current branding truly reflective of all those you serve?  Asking those questions is a good place to start because your company needs to have a strategic … Read More