It Could (Finally) Be Time to Try Marketing Automation

Hummingbird CreativeMarketing Automation

Even if you don’t know what a Rolodex is, you may be marketing with one. Pre-1980, companies used this fun, swirly cylinder with paper cards to capture contact and lead info—this was your customer relationship management “software.” And when you made notations on the cards—like “give them a call in November”—that was your marketing “automation.” You probably use actual CRM … Read More

Top 10 Ways to Grow Your Brand During Crisis and Beyond

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Graphic Design, Market Research, Social Media

“At a time when decision-making and the trade-offs of running a business are more challenging than ever, and the need for leaders to advocate for all stakeholders has never been more paramount, [we are] here to light the path forward.” Apple or Berkshire Hathaway, reassuring investors? No—Fortune Magazine, soliciting subscribers… and offering to help. As we experience a flood of crises—in … Read More

Purpose-Driven Marketing: Following Your North Star

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy

What can we say… it was the eighties. Madmen still roamed the earth unevolved. They were brilliant and creative… they fashioned ad campaigns out of thin air… they twisted the truth… they preyed on human fear and desire… That’s the premise of the 1989 movie How to Get Ahead in Advertising. Madman Denis is feeling blocked about a campaign for … Read More

Be Smart, Be Strategic, Be Generous: We WILL Get Through This!

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Culture, Public Relations, Social Media, Technology

Wendy Coulter

In this post, Hummingbird CEO Wendy Coulter shares some business lessons learned from tough times in the past… what they mean for our present crisis… and why they give her hope for the future. On a brisk springtime walk (Wendy doesn’t do “slow”), she reflected on business challenges and rediscovering what’s important.  What past crises have you and Hummingbird weathered? … Read More

Behind Every Marketing Effort, There’s BIG Strategy

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, case studies, Clients, Market Research

When people think of marketing, they think of social media… logo design… email campaigns. The fun stuff! Those activities are essential to your marketing. Without them, you couldn’t get your service, product or brand in front of your target customers.  But behind every good tactic there has to be a Why. Why are you doing what you’re doing? Before you … Read More

Hummingbird at 25: Taking Flight

Hummingbird CreativeAdvertising & Marketing, Announcements, Branding & Creative, Business Strategy, Clients, Copywriting, Corporate Identification, Creative Direction, Graphic Design, Search Engine Optimization, Social Media, Web Services

Anniversaries are thick on the ground this year.  It’s been 10 years since the iPad debuted, 100 years since the Band-Aid appeared. (How did we live without them?) It’s been 50 years since the Kansas City Chiefs won their first of two Super Bowls. (Congrats on 2020, Chiefs!) And it’s been 25 years since Hummingbird opened its doors for business.  … Read More

Wendy Coulter Named 2020 Enterprising Women of the Year Award Winner

Hummingbird CreativeAnnouncements, Awards

Prestigious Awards Program Recognizes Hummingbird’s CEO as an Enterprising Women Award Winner RALEIGH, N.C. January 3, 2020 – Monica Smiley, publisher and CEO of Enterprising Women magazine, has announced the winners of the 2020 Enterprising Women of the Year Awards, an annual tribute to the world’s top women entrepreneurs. Honorees will be recognized at the 18th Annual Enterprising Women of the Year … Read More

Hummingbird Wins Big at Davey and MarCom Awards

Hummingbird CreativeAdvertising & Marketing, Announcements, Awards, Branding & Creative, Clients, Graphic Design

The Academy of Interactive and Visual Arts (AIVA) have announced the winners of the 2019 Davey Awards and Hummingbird Creative Group is proud to have won a Silver Award for Kymanox branding! Named for when David defeated Goliath with a big idea and a little rock, the annual International Davey Awards honors the achievements of the “Creative Davids” who get … Read More

Smart Branding For The Three Os: Opticians, Optometrists and Ophthalmologists

HummingbirdBranding & Creative, Business Strategy, Corporate Identification, Uncategorized

smart branding for eye care professionals

Highlights from Wendy Coulter’s interview on Light Source Education podcast with Andres Quintana. Hummingbird Creative Group’s Founder and CEO Wendy Coulter enjoyed an insightful discussion with Andres Quintana, owner of Light Source Eyewear and Accessories. The topic of this educational podcast was: Smart Branding For Eye Care Professionals. During a 30-minute high-level discussion, they covered several marketing and branding challenges … Read More