The Importance of Being Authentic to Branding a B2B Service Business

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Public Relations, Uncategorized

being authentic

keeping it real In today’s instant message, Twitter and Instagram societies, people are quick to respond that they “kept it real.” That vernacular means a person stayed true to their core beliefs… especially when facing adversity. We reserve a special place in our hearts for people who keep it real… who place value on being authentic. In fact, pop culture, … Read More

Impactful Branding and Marketing Tools for Medical + Pharma

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Medical and Pharma, Uncategorized

marketing and branding for medical device and pharmaceutical companies

To understand the changing landscape of marketing and branding for medical device and pharmaceutical companies, one only has to look at late night television. There, the battle between Viagra and Cialis is played out—hour after hour—as commercials remind viewers of the perils of ignoring one’s romantic life. (Sure, there’s the litany of potential side effects… but they’re speed-read at the … Read More

Corporate ID Materials Are Essential for Branding Professional Services Businesses

HummingbirdAdvertising & Marketing, Branding & Creative, Business Strategy, Corporate Identification

corporate ID materials

If you’re in the business of selling professional services, you are in good company. You invested a lot of time and energy and money into getting your education and training and certifications… Then you brainstormed and strategized and executed… And now you’ve established your brand. But how much thought have you given to your corporate ID materials? start with a … Read More

2018: A Marketing Year In Review

HummingbirdAdvertising & Marketing, Branding & Creative, Corporate Identification, Culture, Uncategorized

marketing year in review

The past year has been a wild ride. The weather… the fires… the politics… the stock market. And through it all, marketing creatives have stayed the course. Here are some of the most memorable campaigns and trends from 2018: A Marketing Year in Review. try a hot toddy, dear Alexa lost her voice This hilarious Super Bowl LII commercial conjures … Read More

Naughty or Nice Brands

HummingbirdAdvertising & Marketing, Branding & Creative, Culture, Uncategorized

naughty or nice

We’re sure YOU made Santa’s “nice” list… Every year there are companies whose marketing campaigns deserve both a gold star and the grandest of gifts from ol’ St. Nick. And then there are those naughty ones that deserve a lump of coal. Here we identify some that took flight 2018… and others that dropped like a rock out of the … Read More

Nightmare on Brand Street

Hummingbird CreativeBranding & Creative

In the 1984 American slasher film, A Nightmare on Elm Street, four teenagers are stalked and killed in their dreams by the frighteningly mangled Freddy Krueger. The teenagers are unaware that their parents’ dark secret from the past is the cause of this strange phenomenon until it’s too late (unless you’re Nancy). This film franchise has made itself into a … Read More

How-To: Writing an Effective Creative Brief

Hummingbird CreativeBranding & Creative

start your creative projects off on the right foot Starting a new creative project for your company can seem like a daunting task. There’s so much you need to get organized and in place for your team (internal or external) before work can being. If you’re planning to start a new project, a creative brief can be a useful tool … Read More

Vanishing Content: Ephemeral Marketing

Hummingbird CreativeSocial Media

ephemeral content provides some of the best engagement rate Short-lived content, lasting at its longest 24 hours, that eventually disappears forever has been a huge trend in 2018. Snapchat has been leading the pack when it comes to ephemeral marketing. With 10 billion daily video views, according to the platform, it’s a great way to reach the iGeneration and younger … Read More

The Age of Artificial Intelligence

Hummingbird CreativeTechnology

marketing’s use of AI for a better customer experience When you hear the words “artificial intelligence”, do you think of Skynet or do you think of C3PO and R2D2 from Star Wars? While artificial intelligence isn’t quite what we’ve seen in SciFi films, it’s doing some pretty cool things for marketing. what exactly is AI? Artificial Intelligence, or AI, is … Read More

Choosing a Type

Hummingbird CreativeCorporate Identification

introduction to type tutorial Typography is the study of type, and the art of using this types/fonts to create something beautifully designed. To keep it simple we are going to discuss the 3 main sets of typefaces called Serif, Sans Serif and what we are going to call“Decorative” . These three font types can generally span all variety of types by having many sub … Read More