10 Tips for Building a Better Branding Strategy

Hummingbird CreativeBranding & Creative

Interview customers and find out what really makes you different and why they buy – your competitive advantages – so you can associate your business with the wants and needs that are most pressing to them. Revisit your mission and vision, and update your marketing materials to reflect current trends, best practices and delivery options. Don’t let the information get … Read More

Hummingbird Creative Group Celebrates 15 Year Anniversary!

Hummingbird CreativeCulture

Wow, how time flies! I can’t believe we’ve been building brands for companies for 15 years now. I think it’s only fitting that I use this important celebration as the excuse to begin blogging again! Here’s the story of Hummingbird Creative Group, Inc.: In 1995, I was working for a small non-profit doing event planning, graphic design and marketing, and … Read More

Why Ads Work

Hummingbird CreativeBranding & Creative

The next time that you watch a political advertisement on television, keep this in mind. Why Ads Work: Ads Attack the Senses and Win Over Viewers With More than Narrative In the annals of political campaign advertising, it stands as a legend: A young girl plucking flower petals, counting each as it falls, is interrupted by a sinister voice counting … Read More

unBELIZEable! Belize Mission Trip

Hummingbird CreativeCulture

August 16-22, 2008 Reflecting over the past week, I think to myself, “Where to begin?” It was unBELIZEable! It was the best 8 days of my life – every moment of it. When the airplane touched down in Belize it was the first time I had ever stepped foot on foreign soil. Traveling on the bus the first day, I … Read More

Twitter and Blogging – Our new vocabulary

Hummingbird CreativeSocial Media

Well, after announcing the launch of h2 interactive, I decided it’s time to get up on all the new social media outlets we’ll need to know about for our clients. Of course, we’ve already been offering traditional web design & development services, as well as email blasts, search engine optimization and pay per click ad campaigns. But as I embark … Read More

Hummingbird Open House

Hummingbird CreativeCulture

The ribbon cutting last night was wonderful! We had over 100 attendees – clients, vendors and friends. Everyone loved the new office – several people made me feel so good saying the space is like a Madison Avenue Studio. The Cary Chamber did a ribbon cutting for us and Don Frantz came to represent the Town of Cary – he … Read More