Building a Strong Brand Presence? Incorporate 4 Key Elements

Hummingbird CreativeBranding & Creative, Thought Leadership

Hummingbird’s 2021 initiative to understand how professionals think about a strong brand revealed some surprising statistics: 35% of respondents said they aren’t sure they know all the elements of a strong brand. Among those who aren’t as familiar with brand development and are less likely to prioritize it (we call those Disengaged Doubters), the number is even higher! 63% said … Read More

Hummingbird Creative Group Reveals Secrets to Branding Strategy

Hummingbird CreativeBranding & Creative, Business Strategy, Thought Leadership

In 2021, Hummingbird embarked on an initiative to gain better insight into the attitudes and perspectives of marketing decision-makers with respect to branding. We partnered with Audience Audit Inc to design a study exploring how professionals think about the value of a strong brand and the characteristics they associate with strong brands. Among 153 participants in our study, all had … Read More

Hummingbird Creative Group Sponsors Inaugural Pride Life Expo

Hummingbird CreativeUncategorized

Hummingbird Creative Group is fresh off the heels of supporting the inaugural Raleigh Pride Life Expo as a Platinum Sponsor at the Mckimmon Center on April 2, 2022. The expo was organized in collaboration between Harmony: NC LGBT+ Chamber of Commerce and The LGBT Center of Raleigh to bring together the LGBTQ+ community and the businesses and organizations that openly … Read More

Hummingbird Creative Group Won Big in 2021 for Website Work

Hummingbird CreativeAnnouncements, Awards

Hummingbird Creative Group is celebrating the results of the 2021 awards circuit, winning several industry awards recognizing the agency’s digital branding, marketing, and creative efforts.  The Association of Marketing and Communication Professionals (AMCP) presents the Marcom Awards to honor excellence in marketing and communication, with over 6,500 print and digital entries submitted internationally each year. This year, Hummingbird Creative Group … Read More

Hummingbird Creative Group Launches New Brand Platform for Wake Oasis Coffee

Hummingbird CreativeAnnouncements, Articles, Branding & Creative, Clients, Web Services

Cary, NC – November 17, 2021 – Hummingbird Creative Group has launched a new branding concept for Wake Oasis Coffee (  The Hummingbird team has defined brand strategy, developed a sustainable brand messaging and creative platform that differentiates the brand in the marketplace, and begun implementing marketing tactics for Wake Oasis Coffee. In an effort to integrate all the franchise’s … Read More

Hummingbird Helps Launch New Website for United States Bid for 2027 Summer World University Games

Hummingbird CreativeAnnouncements, Articles, Web Services

Hummingbird recently launched a brand new website on behalf of the United States bid for the 2027 World University Games. The World University Games are the world’s largest event for student athletes. The Games are held every other year in the odd year, with both a Winter and Summer Games in the same year. The Games have 15 required sports … Read More

Expert Opinion: What Branding Does for Transferable Business Value

Hummingbird CreativeBrand Value

Remember the Wizard? His brand seemed so upscale, so hip. The all-powerful Oz had a great thing going until Toto yanked on that curtain. But even then you had to admire the guy’s ingenuity—he created lots of buzz about Emerald City just by branding it correctly. At Hummingbird, we believe that branding should add more than a little gold dust … Read More

Branding Poshmark: Now THIS Is How You Do Voice of the Customer

Hummingbird CreativeAdvertising & Marketing, Branding & Creative, Business Strategy, Culture, Social Media

2020 was a year of big challenges, and it’s not over yet. But guess what? It never will be. As long as we’re in business, there will be challenges to navigate. Hummingbird is using this space to focus on how big brands have navigated some challenging times, how some have bounced back or gotten ahead with smart branding. We investigate … Read More