Choosing a Type

Hummingbird CreativeCorporate Identification

Introduction To Type Tutorial Typography is the study of type, and the art of using this types/fonts to create something beautifully designed. To keep it simple we are going to discuss the 3 main sets of typefaces called Serif, Sans Serif and what we are going to call“Decorative” . These three font types can generally span all variety of types by having many sub … Read More

Three Ways to Build Better Backlinks

Hummingbird CreativeBranding & Creative

Backlinks can really help boost your brands SEO and should be built into your branding strategy. You may find yourself questioning how to build backlinks to your website for the best SEO results. Even people with backlink experience ask themselves this question after Google releases a new algorithm update. So, What Are Backlinks? Backlinks are links to your website from … Read More

Don’t Go for Discount Design

Hummingbird CreativeBranding & Creative

Discount Design Websites Are The Wrong Choice Several websites where clients can now go online, give a low bid, and “receive hundreds of options from designers around the world” for logos and other design projects have hit the internet over the last few years. These sites make promises of a “no-strings attached” web design with “no maintenance necessary” for a “low, … Read More

3 Tips for Approaching a Rebrand: Telling Your Brand Story

Hummingbird CreativeBranding & Creative

The word “rebrand” can sound scary and daunting, but sometimes it’s in your brand’s best interest to go through a rebrand. Sometimes it’s due to a merger or acquisition of another company, or it could be because of a shift in your approach to business. Other brands try to rebrand to shed some excessive baggage or negative press. Other times, … Read More

How You Can Help Your Marketing Team Boost Social Engagement

Wendy CoulterSocial Media

Social media can feel like a scary beast sometimes– you never know what’s going on, you can’t figure out how to increase engagement, and what even is a “like” anyways? Luckily, there are people out there that can help. You’re your brand’s expert, no one knows it like you do. Social media coordinators are the experts on social media, they … Read More

Choosing a Corporate Color

Wendy CoulterCorporate Identification

In order to choose a corporate color, you must first have an understanding of what color is and how different colors affect people psychologically. The sun emits a wide spectrum of electromagnetic radiation, which then carries varying wavelengths and frequencies. These wavelengths can be high frequency– such as x-rays and infrared waves– or they can be low frequency– like radio … Read More

Website, Web App or Native Mobile App?

Hummingbird CreativeBranding & Creative

Where You Should Place Your Brand Online? So, you need to get your brand online. Unfortunately, you’re not an IT professional and the options you’ve been presented with are overwhelming. How do you choose what will work best and spread awareness about your brand the furthest? You don’t even know what you need: a website, a web application, or a … Read More

Brand Vocabulary Matters

Hummingbird CreativeBranding & Creative

Speaking The Same Language As Your Customers So you’re a business trying to get your name out there. Hurtle one: being discovered. You’ve spent hundreds of hours working on your service, message and story– now, it’s time to share with the world. Here’s where you might stumble; because you’ve spent the time cementing the value of your product so you can crystalize … Read More

Hummingbird’s Guide to Determining Your Media Budget

Hummingbird CreativeBranding & Creative

media budget hummingbird creative group

Media Budgeting For Your Brand Because we work with many local businesses, one of the toughest concepts some clients try to tackle is determining their media budget. Although some marketing initiatives just require your time, like networking, asking for reviews, or asking for referrals, some require a financial investment– oftentimes a significant investment for a small business. From your online … Read More