IHOB: What This Means for IHOP’s Brand

Hummingbird CreativeBranding & Creative

Should We Consider This Campaign A Hit Or A Miss? IHOP, also known as the International House of Pancakes, made a huge announcement June 4. For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT — IHOb (@IHOb) June 4, 2018 Over the course of a … Read More

Branding Tips for Real Estate

Hummingbird CreativeBranding & Creative

More Than Just A Pretty Picture It takes more than just a catchy tagline and a beautiful logo to have a successful real estate brand. The real secret to a great real estate brand if the combination of a creative and consistent message and eye-catching visuals. It takes a strong traditional and digital media presence, valuable content and regular interaction … Read More

Hummingbird Celebrates Three New Awards

Hummingbird CreativeAnnouncements, Awards

Hummingbird has won three awards from the 35th Annual Healthcare Advertising Awards for work done for Southern Dermatology! Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare awards. They recognize outstanding work and creative inspiration within the Healthcare industry. Our work went before a national panel of judges who were looking … Read More

Fix Your Email Marketing

Hummingbird CreativeBranding & Creative

Tricks For A Better Engaged Audience Email newsletters are awesome. They’re a great way for your brand to interact with clients and followers, then can generate leads and sales, and they can help your overall marketing plan. The email newsletter is a great way to work in the core tenants of inbound marketing in just one piece: lead generating, lead … Read More

Direct Traffic, Dark Social and More

Hummingbird CreativeBranding & Creative

You’re checking out your Google Analytics, seeing where people are coming from. Referral, social, organic, paid, display. All pretty self-explanatory. But wait, what about the direct traffic? What does that even mean? When it comes to direct traffic in Analytics, there are two myths that need to be cleared up. The first myth is that direct traffic reads as people … Read More

6 Branding Lessons from Star Wars

Hummingbird CreativeBranding & Creative

Become A Branding Jedi In 1977, George Lucas brought to the screen a cultural phenomenon that would last for decades to come and cross generations. Star Wars, his epic space opera (a subgenre of science fiction) touched hearts and spawned comics and novels, prequels and sequels, anthologies and animations, and TV series and video games. The music is some of … Read More

Be Negative: Using Negative Reviews for Your Brand

Hummingbird CreativeBranding & Creative

negative reviews hummingbird creative group

Negative Online Reviews, How They Work And How To Use Them Other people’s personal experiences with a business or product have clearly become a trusted source of information for would-be customers. With 60 percent of people looking at online reviews during the research phase and 93 percent of those people saying reviews do affect their purchasing decisions, negative reviews can … Read More

The Instagram Shadowban

Hummingbird CreativeBranding & Creative

where ideas take flight At Hummingbird Creative Group, we build business value through better branding. Contact us to find out how we can build your business’s value: 919 854 9100   |   info@hummingbird-creative.com

9 of the Best (and Worst!) April Fools’ Pranks from Brands

Hummingbird CreativeBranding & Creative

Chewy Careful, don’t let your eyes fool you! 👀 Can you tell which one of these pups is not like the other? 🐶 #AprilFools pic.twitter.com/1ytKkLHje8 — Chewy (@Chewy) April 1, 2018 Duck Tape PayPal You can now Print Money directly from your phone. Launching on the PayPal app. Will you be using it? pic.twitter.com/XiidEwV3La — PayPal UK (@PayPalUK) April 1, … Read More

3 Steps for Employee Involvement

Hummingbird CreativeBranding & Creative

Team of Employee Involvement - Hummingbird Creative Group

It’s As Easy As 1-2-3 It’s a fact: engaged employees help create strong brands which makes employee involvement very important. Many companies focus all their branding efforts outside the office– advertising campaigns, packaging, social media ads, print ads and more. But there’s a powerful branding tool inside your walls. Regardless of your industry, building a strong brand requires that all … Read More