BIG IDEA:
CORPORATE IDENTITY DESIGN | SALES COLLATERAL | PRINT ADVERTISING | WEBSITE DESIGN | PRINT DESIGN | SIGNAGE | TELEVISION ADVERTISING | PUBLIC RELATIONS
Activcare Physical Therapy, with six convenient locations in Raleigh and Fayetteville, NC, provides patients from all walks of life with world-class, comprehensive physical and occupational therapy services that improve function, encourage independence, and enhance quality of life.
As more individual services and new locations have been added, the original website and brochure concept weakened as it would deliver too much information at times, making it less compelling to each marketing niche. For this reason, we encouraged Activcare to consider individual service brochure cards which could either be used separately depending on the specific niche being targeted or could be assembled together in a binder format when more services or full practice scope was the more appropriate market deliverable. We also saw an opportunity for optimizing the website for local search in both Raleigh and Fayetteville with very targeted keywords, which led to a complete website redesign driven by local search engine optimization needs and reflecting the same differentiation by service niche as the brochure cards. We also have developed signage and public relations as needed to support the company as new locations are added.
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Increased website optimization specific to local markets More impactful niche messaging increasing physician referrals Greater exposure to local markets upon new location openings
"I am very happy with Hummingbird. They have focused me on what Fraysen customers value and on practical steps to success. I am delighted with the language and collateral we have developed together: it gives me confidence and sets me up for successful conversations with Prospects."
"In my presentation, I led with the slicks – PrintPlus, SchedulePlus, and OrderPlus – while I talked. The prospect complimented me about my “great presentation”. Thanks for making me look so good out there!"
Activcare Physical Therapy, with six convenient locations in Raleigh and Fayetteville, NC, provides patients from all walks of life with world-class, comprehensive physical and occupational therapy services that improve function, encourage independence, and enhance quality of life.
As more individual services and new locations have been added, the original website and brochure concept weakened as it would deliver too much information at times, making it less compelling to each marketing niche. For this reason, we encouraged Activcare to consider individual service brochure cards which could either be used separately depending on the specific niche being targeted or could be assembled together in a binder format when more services or full practice scope was the more appropriate market deliverable. We also saw an opportunity for optimizing the website for local search in both Raleigh and Fayetteville with very targeted keywords, which led to a complete website redesign driven by local search engine optimization needs and reflecting the same differentiation by service niche as the brochure cards. We also have developed signage and public relations as needed to support the company as new locations are added.
roi
Increased website optimization specific to local markets More impactful niche messaging increasing physician referrals Greater exposure to local markets upon new location openings
“Hummingbird Creative Group has the ability to take our average ideas and make them creative!” Brad Hancock, MPT Clinical Director, Activcare Physical Therapy, LLC
