BIG IDEA & MESSAGING:
I AM CERTIFIABLY INDEPENDENT
STRATEGY | MESSAGING | PRINT | DIGITAL
Hummingbird Creative Group worked with The American Board of Pediatrics to execute a strategic initiative to educate the public on the importance of choosing a board-certified pediatrician. The idea was to help pediatricians show families in their communities that they had gone above and beyond the basic requirements and put forth the extra effort into their education and training.
Hummingbird developed a multi-pronged strategy to engage and educate the public while creating an emotional connection and a lasting impact. Pediatricians were designated as ambassadors and were equipped with the tools and knowledge to educate parents on the importance of their child being treated by a board-certified pediatrician.
Hummingbird also works with the American Board of Pediatrics each year on other design projects, including their annual report.
“The Hummingbird team gave us unconventional thinking and walked us through concepts in a way that everyone found clear. It made us feel confident about exploring a new path.”
“The reaction has been overwhelmingly positive, with over 300 requests for materials just from the initial soft launch of the website.”