BRANDING | STRATEGY | COLLATERAL | DIGITAL | WEBSITE DESIGN | E-COMMERCE | BUSINESS CONSULTING | PUBLIC RELATIONS
Hummingbird Creative Group has been Art Hive Online’s brand consulting, design and development partner — helping to take Art Hive Online from an idea to an established online brand. We work closely alongside CEO, Oyin Charles, to create a highly curated interactive online art gallery designed to connect artists and buyers in a way that allows for social interaction, education and business transaction.
The big idea?
Well-suited, buzz-worthy art collections. Connect. Select. Collect.
Hummingbird created the brand and a simple iconic brand identity for Art Hive Online, which led us to produce the designs for the website, sales collateral, posters, gallery promotions and smaller identity pieces for placement in specific art exhibitions. Finally, we helped develop an innovative, sustainable business model that addresses the need for:
- artists seeking alternative platforms to reach a wider art buying audience
- art enthusiasts and collectors that need ease of convenience of discovering new artists and “one-of-a-kind” art beyond the traditional gallery model
- defragmentation of the art market existing within the target areas
- a place for under-represented artists
- art sourcing and curatorial services