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In 2000, Hummingbird Creative Group's CEO, Wendy Coulter walked into Atlantic Tire & Service in Cary for an oil change. When she went to pay her bill, she used her NC State University-branded credit card, and Anthony Blackman took note. He asked questions about what she did, and the next thing Wendy knew, he was sending business her way. Hummingbird has worked with Atlantic Tire & Service on different projects over the years and has provided full-service marketing support to the company.