Bias to Yes
BRANDING | MESSAGING | PRESENTATIONS | PRINT | DIGITAL | WEBSITE DESIGN | COPY WRITING | EMAIL MARKETING | TRADE SHOW| EVENT MARKETING | ADVERTISING | QUOSAL & SILVERPOP VISUAL PLATFORM| PUBLIC RELATIONS | OFFICE INTERIOR DISPLAY SYSTEMS
Essentia, Inc. was founded in 2013 by former Utilipath managing members as a startup network design-build-manage company. Hummingbird Creative Group was responsible for creating the new organization’s brand messaging and identity.
Through Hummingbird Creative Group’s Insight process, the "Bias to Yes" message and supporting graphic platform was born. Customer interviews revealed that Essentia is the only network design-build-manage company that owns the customer outcome through flexible and enthusiastic execution with a bias to "Yes".
Other projects include the website design and development, website content, business cards, case studies, trade show materials, advertisements, sales slicks and major messaging for their ongoing nurturing campaigns
Great care was taken to address diverse audiences in the carrier network, federal integration, global integration, enterprise and stadium/arena markets including:
- innovation in data centric environments
- propensity to own the customer outcome regardless of their specific role on a project
- the ability to create and maintain standards that reduce costs and outages over time