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  • about
    • capabilities statement
    • awards
    • clients
  • work
  • services
  • markets
  • blog
  • contact
    • careers
  • Search

essentia
Essentia Website on desktop and mobile

essentia

summary
Essentia_Tagit_Late1

Reach: National

Projects: brand positioning, messaging, logo revisions, corporate identity design, presentation system, public relations, website design, website development, website copywriting, website maintenance, brochures, sales collateral, email marketing, tradeshow booth, events marketing, promotional items, print advertising, lead nurturing (Quosal & Silverpop visual platform), office interior display systems


Essentia, Inc. was founded in 2013 by former Utilipath managing members as a startup network design-build-manage company. Hummingbird Creative Group was responsible for creating the new organization’s brand messaging and identity.

Through Hummingbird Creative Group’s Insight process, the “Bias to Yes” message and supporting graphic platform was born. Customer interviews revealed that Essentia is the only network design-build-manage company that owns the customer outcome through flexible and enthusiastic execution with a bias to “Yes”.

Other projects include the website design and development, website content, business cards, case studies, trade show materials, advertisements, sales slicks and major messaging for their ongoing nurturing campaigns

Great care was taken to address diverse audiences in the carrier network, federal integration, global integration, enterprise and stadium/arena markets including:

  • innovation in data centric environments
  • propensity to own the customer outcome regardless of their specific role on a project
  • the ability to create and maintain standards that reduce costs and outages over time

ess_mobile ess_id ess_web ess_pocketfolder ess_flyers ess_ad

hummingwords

  • Smart Branding In The Real Estate Market
  • Building A Long-Term Brand Identity
  • Leveraging Digital Communities When Branding Healthcare Businesses
  • The Importance of Being Authentic to Branding a B2B Service Business
  • Impactful Branding and Marketing Tools for Medical + Pharma

contact us

Hummingbird Creative Group, Inc.
160 ne maynard road suite 205 cary nc 27513

Tel: 919 854 9100
Fax: 919 854 9101
E-mail: info@hummingbird-creative.com
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