BIG IDEA & MESSAGING:
What if?
BRANDING | BIG IDEA | WEBSITE DESIGN | LOGO DESIGN | PRINT | POINT OF SALE
What if this was your last weight loss program you ever needed?
What if you could build momentum towards a healthier lifestyle?
What if it worked?
Campaign: This big idea concept is asking a common question when someone begins a new fitness or weight loss program. That question is:
"What if...?"
The brand voice poses our internal questions when starting something new. "What if this happens?" "What if I could perform it this way?" The ending conclusion then becomes: "What if it works!?"
