Projects: logo revision, corporate identity design, sales collateral, event marketing, direct mail, print advertising campaigns, online advertising, social media posts, website design, website development, website maintenance, community brochure, promotional items, public relations
Glenaire is an accredited, Presbyterian-sponsored continuing care retirement community located in Cary, N.C. With an optimal location and newly renovated homes, Glenaire offers an independent, rewarding and fulfilling retirement lifestyle with a full continuum of care. Glenaire lacked a consistent brand image and needed branding standards and best practices put into place. They also needed a unique positioning concept that would differentiate them from their competition.
Hummingbird brought consistency to all of Glenaire’s inward and outward facing communications. Design concepts played to Glenaire’s friendly and resident-driven corporate character by incorporating part of a resident’s painting as a graphic element, as well as incorporating a curve element to tie the community’s branding into The Presbyterian Homes, Inc.’s corporate branding.
“Glenaire really has the feel of a tight-knit community. People look out for each other, there’s always something going on. It’s a very warm, friendly, energized atmosphere there. We really wanted to capture that feeling in all of our visuals,” says Creative Director,