CORPORATE IDENTITY DESIGN | SALES COLLATERAL | EVENT MARKETING | DIRECT MAIL | PRINT ADVERTISING | PROMOTIONAL ITEMS | WEBSITE DESIGN | SOCIAL MEDIA | PUBLIC RELATIONS
Glenaire is an accredited, Presbyterian-sponsored continuing care retirement community located in Cary, N.C. With an optimal location and newly renovated homes, Glenaire offers an independent, rewarding and fulfilling retirement lifestyle with a full continuum of care. Glenaire lacked a consistent brand image and needed branding standards and best practices put into place. They also needed a unique positioning concept that would differentiate them from their competition.
Hummingbird brought consistency to all of Glenaire’s inward and outward facing communications. Design concepts played to Glenaire’s friendly and resident-driven corporate character by incorporating part of a resident’s painting as a graphic element, as well as incorporating a curve element to tie the community’s branding into The Presbyterian Homes, Inc.’s corporate branding.
“Glenaire really has the feel of a tight-knit community. People look out for each other, there’s always something going on. It’s a very warm, friendly, energized atmosphere there. We really wanted to capture that feeling in all of our visuals."