919.854.9100
919.854.9100

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Hummingbird Creative

Paladin Life Care


Paladin Lifecare Logo

BIG IDEA & MESSAGING:

Defending Your Interests. Advocating Your Life

INSIGHT/POSITIONING  |  NAMING  |  CORPORATE IDENTITY DESIGN  |  VISUAL AND VERBAL BRAND PLATFORM

Hummingbird worked with Paladin Life Care to rename the company as it moved away from a Franchise model. We conducted insight interviews with customers and referral sources, worked with the leadership team to define core values, attributes and positioning. We took the information gleaned from both external and internal Insight to define the brand positioning and develop the Big Idea, "Defending Your Interests. Advocating Your Life." and create a strong verbal and verbal brand platform and graphic standards for the company, including a logo, corporate identity, backgrounds, graphics, photo treatments, and more.


VIEW PALADIN LIFE CARE'SBRANDING PITCH

Paladin Lifecare Branding
Paladin Lifecare Website
Paladin Lifecare Stationary
Paladin Lifecare Ad Series
Paladin Lifecare Signage
Paladin Lifecare Mug
Paladin Lifecare Pen
Paladin Lifecare Bag
Paladin Lifecare Hat
Paladin Lifecare Shirt

hummingwords

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  • Measuring Organizational Success Holistically for the Best Results

contact us

Hummingbird Creative Group, Inc.
160 NE Maynard Road, Suite 205, Cary NC 27513

Tel: 919 854 9100
Fax: 919 854 9101
E-mail: info@hummingbird-creative.com
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  • about
    • ← Back
    • company
    • capabilities statement
    • leadership
    • awards
    • clients
    • testimonials
  • portfolio
    • ← Back
    • full-service branding portfolio
    • website design and development
    • video portfolio
  • services
  • markets
  • blog
  • contact
    • ← Back
    • contact info
    • careers