BIG IDEA & MESSAGING:
Defending Your Interests. Advocating Your Life
INSIGHT/POSITIONING | NAMING | CORPORATE IDENTITY DESIGN | VISUAL AND VERBAL BRAND PLATFORM
Hummingbird worked with Paladin Life Care to rename the company as it moved away from a Franchise model. We conducted insight interviews with customers and referral sources, worked with the leadership team to define core values, attributes and positioning. We took the information gleaned from both external and internal Insight to define the brand positioning and develop the Big Idea, "Defending Your Interests. Advocating Your Life." and create a strong verbal and verbal brand platform and graphic standards for the company, including a logo, corporate identity, backgrounds, graphics, photo treatments, and more.