river landing at sandy ridge - Hummingbird Creative Group

BIG IDEA:

Over 50 years ago, when The Presbyterian Home of High Point was chartered, visionary men and women dreamed of a special place that would meet the physical, spiritual and social aspirations of mature adults. Now, when visitors learn River Landing at Sandy Ridge is a Presbyterian Homes' community, nothing else needs to be said. As one of the country's most respected continuing care retirement communities, River Landing has earned the highest admiration from its residents and the highest ranking among its peers. Hummingbird developed an ad campaign that explored fun headlines and photography to show how River Landing at Sandy Ridge offers a unique perspective on retirement living; a life ripe with possibilities and adventure. Photos emphasize a vibrant healthy lifestyle with the headlines such as “Sorry I can’t come to the phone right now...” followed by colorful imagery of seniors busy pursuing their passions and discovering new ones.

"The team at Hummingbird is meticulous, responsive and wonderfully creative. The quality of our collateral and the impact of our advertising improved significantly when Hummingbird took over our creative services. They are very collaborative and a joy to work with. Our ad campaign is witty and tells a good story."

— Mary Walter-Shafer, Director of Sales and Marketing River Landing at Sandy Ridge