BIG IDEA & MESSAGING:
Your Someday is Now!
I ‘heart’ Scotia Village
Love Where You Live
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Scotia Village is a Presbyterian sponsored continuing care retirement community (CCRC) in Laurinburg, NC offering five star retirement in a country setting. As a continuing care retirement community, Scotia Village offers independent retirement living on the same campus as health-supported areas, such as assisted living and skilled nursing. Scotia Village offers many of the same services and amenities that you would find at the super-sized CCRC’s in bigger cities, but with one BIG difference….the price. Top quality services and programming, offered at economical and competitive prices, make Scotia Village one of the best CCRC values in North Carolina.
Scotia Village needed brand consistency across all media and an updated look that would enhance their current brand without a completely changing it. Scotia Village also needed campaigns that expressed what was unique about their particular community and culture, and an updated concept about what retirement means for today's seniors.
The 'Your Someday Is Now' campaign is based upon the stage of life that is full of child-rearing, career and other activities that keep us continually distracted from following our deeper passions.
"Time gets away from us, dreams get put off due to the hustle and bustle of every day life. It's a reminder that retirement is not the end of the road, but rather the beginning of a great adventure," says Creative Director Mike Neel, who designed all campaign elements to reflect this concept."