Blending the Art and Business of Coffee
BRAND POSITIONING | BRANDING | CORPORATE IDENTITY DESIGN | PRINT ADVERTISING DESIGN | DIRECT MAIL CAMPAIGNS | EMAIL MARKETING | CATALOG DESIGN | EVENT MARKETING | SALES COLLATERAL | SALES ENABLEMENT | WEBSITE DESIGN | BLOGGING | SEO | SOCIAL MEDIA | ONLINE MARKETING | PUBLIC RELATIONS | TRADESHOW GRAPHICS | PRODUCT BRANDING | PACKAGING
Founded in 1994, Stockton Graham & Co.® is a specialty coffee roaster and wholesale beverage, equipment and accessory distributor located in Raleigh, NC. From high-quality coffees and custom house blends, to limited edition coffees and sustainable menu items, we offer the perfect solution for any coffee house, café or specialty food market. With extensive experience in the beverage industry assisting one- and multi-unit coffeehouses, restaurants and specialty groceries in customizable implementation of beverage programs, their core support team offers practical experience, insight, training and support to retailers to help increase sales and profits.
In 1996, Stockton Graham hired Hummingbird Creative Group to develop a logo and corporate identity for Classic Coffees, and to ultimately rename and brand the company as a one-stop shop for beverage retailers for all their supplies. Hummingbird has rebranded the company several times over the years to enable them to adapt to changing beverage industry needs.
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"Hummingbird’s rebranding efforts have helped to grow our core customer base and average purchase size while preparing us for a changing marketplace as evidenced by larger account wins. We have been able to grow while most of our competitors have not. Hummingbird’s efforts helped us to develop coffee brands to address specific channel needs while maintaining the integrity of our core brand. Rebranding of our sales collateral, marketing and websites by Hummingbird also allowed us to land several multi-units (50 plus locations) within 18 months. Contributing factors in this were comments from the customers that our website, collateral and public relations strategy gave them confidence in us as a company having a well thought out articulated business strategy and able to serve their needs of their businesses."