clear. confident. Concise.
Clarus Partners
about the client
Headquartered in Columbus, OH, Clarus Partners empowers businesses with clear, confident, and concise indirect tax consulting and compliance services. Through a strategic blend of onsite expertise and offsite support, Clarus delivers comprehensive solutions, including sales tax compliance, consulting, exemption certificate management, indirect tax outsourcing, and business license compliance. Additionally, Clarus has pioneered AkuSuite, the industry's only suite of tax software solutions designed and maintained by seasoned indirect tax professionals.
"Working with Hummingbird Creative Group has been a game changer for our business. We ask our clients all the time to outsource their entire indirect tax function to us because we can do it better for less money. When we looked at our marketing function a couple of years ago, we knew we were in a similar boat as some of our clients - we needed help and a lot of it. I've known Wendy for a long time and I thought I'd ask if her group similarly took on the entire marketing function for certain of their clients. Their team took the time to understand our business and our unique needs and goals. From helping us with a big idea and brand redesign, to significantly improving our online presence and engagement, to assisting our business development managers with various cadences, to video production, they have done it all. Their expertise, professionalism, and commitment to excellence are extremely valuable to us at Clarus Partners. I can't recommend them enough, regardless of industry."
2024 Gold Winner: Brand Refresh - Hermes Awards
2023 Silver Winner: AkuSuite® Logo - Davey Awards
challenge
Clarus Partners was facing significant challenges in establishing a strong brand identity and achieving market recognition. Despite investing in a multitude of marketing and sales tools, the company lacked a cohesive strategy to effectively utilize these resources. This resulted in a wasted budget and a lack of return on their marketing investment.
One of the core issues was the absence of a unified brand message. The company's brand identity was fragmented, with no clear positioning or differentiation from competitors. The bland color palette and generic messaging further hindered their ability to resonate with the target audience.
Additionally, Clarus Partners was struggling to capitalize on the launch of their new software products. Without a well-defined marketing strategy, the company was unable to effectively communicate the value proposition of these products to potential customers
strategy
To address these challenges, Hummingbird Creative Group implemented a comprehensive strategy focused on brand building, messaging, and marketing execution.
Key strategies included creating a strong, recognizable brand identity that aligned with Clarus Partners' unique value proposition, developing a clear and consistent messaging framework to communicate the company's value to the target audience, developing a multi-channel marketing campaign to increase brand awareness, and drive lead generation, and providing the sales teams with the tools and training needed to effectively communicate the value proposition.
SERVICES provided
solution
Through in-depth client interviews and collaborative positioning sessions with the leadership team, we developed a compelling "Big Idea" with an overarching concept, "Clear. Confident. Concise," which encapsulates the firm's commitment to providing expert guidance and innovative solutions to clients navigating the complexities of indirect tax. To further refine the brand's identity, we crafted detailed archetypes, brand attributes, and a visually striking corporate identity design. A comprehensive brand color analysis led to the creation of a vibrant and engaging palette that differentiated the firm from its competitors.
To complement the brand's new look, we designed a modern and user-friendly website, complete with engaging graphics. A tailored social media graphic landscape and creative email campaign concepts further enhanced the brand's online presence. To support the sales team, we have developed a range of valuable tools, including sales collateral, cadences, and automation strategies. Our ongoing retainer ensures that the firm's marketing efforts remain aligned with its evolving needs, encompassing SEO, social media management, a tradeshow toolkit, event marketing, and more.
impact
- Enhanced Brand Identity: Developed a strong, recognizable brand identity that resonated with the target audience and effectively communicated the company's value proposition.
- Improved Brand Perception: Positioned Clarus Partners as a thought leader in the industry through consistent messaging and strategic marketing efforts.
- Increased Brand Awareness: Significantly increased brand awareness and market visibility through targeted marketing campaigns.
- Stronger Online Presence: Improved the company's online presence through SEO, social media, and content marketing.
- Improved Sales Effectiveness: Equipped the sales team with the tools, knowledge, and processes to effectively communicate the value proposition and close deals.
- Increase in Direct Leads: More direct leads are coming in. These leads are more targeted and informed, resulting from enhanced brand messaging and increased visibility from our campaigns.
- LinkedIn Growth: LinkedIn followers have increased by 20% in one year, which has led to greater visibility and interaction with the company’s content.
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Whether you need a full-scale rebrand, a standout campaign, or a digital presence that captivates, our team delivers solutions tailored to your unique challenges. With a keen eye for detail and a passion for big ideas, we bring the perfect balance of creativity and strategy to every project. Let’s collaborate to shape the future of your brand.