Prosperity is built together
NC Prosperity Network
about the client
Formerly known as the North Carolina MWBE Coordinators' Network, NC Prosperity Network is a statewide professional organization. It connects the people, knowledge, and relationships that drive economic opportunity across North Carolina.
The organization brings together professionals working in economic development, procurement, supplier diversity, and small business development.
Through education, professional development, resources, and collaboration, the Network helps members strengthen their expertise and build meaningful connections. In turn, these relationships contribute to stronger business communities throughout the state.
As its mission evolved, the organization recognized an opportunity to create a brand that better represented its growing community. The new identity also needed to reflect the collective impact of the professionals it serves.
challenge
The North Carolina MWBE Coordinators' Network had built a respected reputation for supporting professionals dedicated to supplier diversity and economic opportunity. However, its existing name and identity no longer fully reflected its expanding mission or the audiences it wanted to reach.
What began as a network focused on MWBE coordinators had grown into a broader community. Today, it connects professionals across government, higher education, economic development, and private industry.
The organization needed a brand that could communicate this larger purpose while preserving its credibility and established relationships. Equally important was maintaining the commitment to economic opportunity that had defined its history.
The challenge was to create an identity that would unite people around a shared mission, strengthen recognition, and position the organization for its next chapter.
strategy
Hummingbird Creative Group began by working with the organization's leadership to understand its history, evolving mission, audiences, and vision for the future.
Through strategic discovery, collaborative brand exercises, and market research, we explored what made the organization valuable to its members. From there, we identified opportunities to communicate that value more effectively.
Our strategy focused on:
- Clarifying the organization's positioning to reflect its expanding mission and statewide reach.
- Developing a compelling brand story that connects its history with its future ambitions.
- Establishing a recognizable identity that communicates professionalism, energy, and opportunity.
- Creating consistent messaging to engage members, partners, and new audiences.
- Building a strategic foundation to support the organization's rebrand and future communications.
SERVICES PRovided
solution
Hummingbird Creative Group helped bring the organization's next chapter to life through its transformation from the North Carolina MWBE Coordinators' Network to NC Prosperity Network.
The refreshed brand represents a broader vision of economic opportunity. It recognizes the power of connecting professionals, organizations, and resources to strengthen communities across North Carolina.
A Brand Built Around Connection
At the center of the brand is a powerful Big Idea: Prosperity Is Built Together.
Supporting that idea is WE CONNECT, a simple, memorable expression of the organization's role in turning collaboration into action.
Together, these messages establish a clear purpose and give NC Prosperity Network a consistent way to communicate its value.
A Distinctive Visual Identity
Hummingbird translated this strategic direction into a distinctive visual identity. Its vibrant, radiating symbol reflects connection, momentum, and the energy of collective progress.
A bold color palette and contemporary typography create a recognizable, professional, and forward-looking presence.
To support consistent communication, we also developed a cohesive brand story, messaging guidelines, and visual standards.
Preparing the Brand for Launch
To help the organization put its new identity into action, Hummingbird created a brand kit and strategic launch communications plan.
These resources provide practical tools and guidance for introducing the refreshed brand. They also help the organization maintain consistency as its communications evolve.
The result is a unified identity that connects the organization's history with its vision for the future.
impact
The rebrand established a clearer, more distinctive identity for NC Prosperity Network, aligning its public presence with its evolving mission and vision for the future.
- A Brand That Reflects a Broader Mission: The transition to NC Prosperity Network provides an identity that better represents the organization's growing role in economic development, professional collaboration, and business opportunity across North Carolina.
- Compelling Brand Platform: “Prosperity Is Built Together” and “WE CONNECT” give the organization memorable, consistent messages. Together, they communicate its purpose and connect its work to a larger mission.
- Distinctive Visual Identity: A new logo, vibrant color palette, and cohesive design system establish a recognizable brand presence across communications and member touchpoints.
- Stronger Communication Tools: Brand messaging guidelines, visual standards, and a brand kit provide practical resources for maintaining consistency as the organization grows.
- A Foundation for Future Growth: The new identity and launch communications strategy equip NC Prosperity Network to engage existing members, reach new audiences, and build stronger connections across the state.
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Whether you need a full-scale rebrand, a standout campaign, or a digital presence that captivates, our team delivers solutions tailored to your unique challenges. With a keen eye for detail and a passion for big ideas, we bring the perfect balance of creativity and strategy to every project. Let’s collaborate to shape the future of your brand.