hummingbird creative group branding process:
Insight + positioning = the big idea for a great brand story
Hummingbird Creative Group’s philosophy is to provide insightful big ideas, intuitive innovation and inspiring creative, which brings to life each client’s brand story and translates your strategic positioning into reality.
find the nectar
Gain insight from customers to identify competitive advantages and reasons to believe.
Our first step is to talk to your customers, lost customers and prospective customers. You’d be surprised how much they will tell us, things they might not share with you. Our insight team of senior marketing strategists will work with you to craft the perfect script. Our goal is to find out why your customers chose you, why they keep coming back, and what prospects are looking for. That directly tells us the company’s competitive advantages in the customer's words. During the interviews, we are listening to hear what voice we should speak in and what types of words we should use to make the most impact.
build your nest
Define your internal culture, define what you take pride in and analyze competition/target market to develop strong positioning.
Once we have completed the insight interviews, Hummingbird's team writes an initial positioning statement utilizing the language and competitive advantages we've learned from your customers and prospects, as well as from competitive analysis tied with an understanding of your target market(s). This is presented to your stakeholders at an internal insight meeting, and we work with you to craft a final positioning statement for your organization that reflects your culture, customer needs, customer and prospect perceptions and competitive advantages.
the big idea
stretch your wings
Develop a BIG IDEA, a sustainable branding platform
The interviews with customers, prospects and stakeholders not only help define your company positioning, but also help us find a common voice, common words and what we call the common thread, which turns into our BIG IDEA. That thread-turned-big-idea gives Hummingbird the perfect platform and vocabulary to
inspire a creative brand story!
This BIG IDEA ultimately translates into your new tagline and other major marketing messages and visuals to tie the brand together. Since we let the customers and prospects help shape the message, you know it’s going to resonate and help attract new business, and branding becomes a less subjective process.
Through consistent and frequent brand messages crafted by Hummingbird’s branding experts, your potential clients will begin to recognize and remember you.
Hummingbird will work with you to take the Big IDEA and apply the brand platform to corporate identity, sales enablement, advertising, public relations and any other initiatives needed.
THOUGHT LEADERSHIP PERSPECTIVE
20 reasons to brand your business
In order to create a strong brand, a company must differentiate its product or service from others. This differentiation helps build a collection of perceptions in the mind of the consumer. Customers who believe in a brand spread the word about its benefits, increasing the value of the brand as an asset. Companies that do not live up to their brand promises to customers suffer.
"We have worked with Cathy with Hummingbird Creative Group for several years now, and have been so pleased with their services. From designing our new logo and website, to assisting us with
search engine optimization and social media exposure, to being a liaison and advocate for us with local media outlets to get tv and radio ads designed and aired, Hummingbird has worked hard
to increase our exposure and name recognition in the community. We have seen traffic on our website increase, and even during this uncertain time with COVID-19 restrictions in place,
our business has maintained, and we credit this in part to Hummingbird's tireless efforts to keep our name visible."
DR. ROBERT MATLACK
BEST DAY PSYCHIATRY AND COUNSELING
"Wanted to shoot you a quick note to say how thankful we are for your team's hard work on our Marbles IMAX commercial. We just found out that 19% of YouTube viewers who see the ad watch the
entire thing and don't opt to skip the last 15 seconds. That amounts to more than 5,000 views in only 3 weeks! To add to that, according to some statistics, on average only 3% of commercial videos
are viewed in their entirety. This puts 19% into the "fantastic" category. These numbers are in a difficult to grab attention demo – geo-targeted mostly to 18-39 year old males. Thank you for your efforts."
VICE PRESIDENT OF MARKETING STRATEGY
CONTENT COORDINATOR, MARBLES KIDS MUSEUM
"I got a job today as a direct result of the new website.
This is a flagship website for photography, one with few equals
in terms of its clean look, ease of navigation, and overall
professional, high-end feel. Your work was extraordinary and
shows how you put clients and quality first. Thank you!"
"The team at Hummingbird is meticulous, responsive and
wonderfully creative. The quality of our collateral and the
impact of our advertising improved significantly when
Hummingbird took over our creative services. They
are very collaborative and a joy to work with."
DIRECTOR OF SALES AND MARKETING,
RIVER LANDING AT SANDY RIDGE
"Hummingbird Creative Group has consistently worked with out charitable organization since 2002 to create our logo, web design, marketing collateral and fundraising pieces. The Hummingbird
team has made us feel as though our projects are the most important piece of business they are working on at the time. The personal touch and professional attitude keeps us coming back!
We have never been disappointed by the creative minds at Hummingbird and highly recommend them!"
JACK FANNING HOUSE
"I made the decision to go on retainer with Hummingbird after working with them on a few projects that turned out beautifully, on time and within budget. This was one of the best
business decisions I ever made. After one year, our revenue has grown 70%, and our company was becoming well-known and well-respected. In another year, revenue
grew another 60%, and today The Concrete Countertop Institute is synonymous with the highest level of knowledge and professionalism in our industry."
THE CONCRETE COUNTERTOP INSTITUTE
"Hummingbird Creative Group has the ability to take
our average ideas and make them creative!"
"Hummingbird Creative Group has been great to
work with. I would recommend them to anyone."
MPT CLINICAL DIRECTOR,
ACTIVCARE PHYSICAL THERAPY, LLC
"The creative team at Hummingbird transformed the core benefits of my business and service offerings into a cohesive impactful brand statement combined with emotive imagery that grabbed
the attention of the intended audience. I would recommend Hummingbird Creative to anyone who wants to effectively communicate the brand and positioning of their business."
"As a freelance marketer, I have hired Hummingbird Creative Group
to help with creative and design, and the team rocks! They are always
creative, on-time, delightful and cost-effective. I highly recommend them."
"I am very happy with Hummingbird. They showed me what Fraysen's
customers value, and on practical steps it gives me confidence and
sets me up for successful conversations with prospects."
MARKETING BUSINESS WRITER
FOUNDER, FRAYSEN SYSTEMS
"Hummingbird took the time to understand the value proposition we were making to our clients, and turned that into a professional-looking system commanding even-higher profits. Their vision is so
important to us that we won't publish anything to our client base without their recommendations. Consider yourself very lucky if you can get an appointment with Humingbird – they are the real deal."
BASSETT & BYERS CPAS
"Hummingbird's rebranding efforts have helped to grow our core customer base and average purchase size while preparing us for a changing marketplace as evidenced by larger
account wins. We have been able to grow while most of our competitors have not. Hummingbird's efforts helped us to develop coffee brands to address specific channel needs while
maintaining the integrity of our core brand. Rebranding of our sales collateral, marketing and websites by Hummingbird also allowed us to land several multi-units (50 plus locations)
within 18 months. Contributing factors in this were comments from the customers that our website, collateral and public relations strategy gave them confidence in us as a company
having a well thought out articulated business strategy and able to serve their needs of their businesses."
STOCKTON GRAHAM & CO.
"Building a long term relationship with Hummingbird Creative Group
has been one of the best decisions we've ever made. Operating our
company without Hummingbird's creative ideas and brand management
would be like trying to drive a care without tires...it can be done,
but you're not going anywhere fast!"
"Hummingbird continues to exceed my expectations with
their quality of work and customer service! The work they have
done for us has helped to bring our company and business
model to a whole new level, and I would highly
recommend their services to any business."
MARKETING BUSINESS WRITER
DEVELOPMENT DIRECTOR, GO RED FOR WOMEN
"Since 2009, Hummingbird Creative Group has done a great job of establishing a consistent and powerful brand for Scotia Village, a continuing care retirement community. We gave
Hummingbird a tall order to take three very unique retirement communities and a corporate entity, and provide them with cohesive yet individual brands...the Hummingbird team did just that."
DIRECTOR OF MARKETING AND PUBLIC RELATIONS, SCOTIA VILLAGE
"Hummingbird Creative Group works incredibly hard to understand the nuances
of our medical practice model, continually evaluating and improving our
marketing effectiveness through all of our communications channels."
"Website visits are up 25%! Hummingbird
Creative Group did a great job creating our new
logo and with our re-branding campaign!"
CEO, AVANCE CARE
SHED DEPOT, NC
5 Stars isn't enough! The creative team at Hummingbird took our ideas and process for nutrition and weight loss, which we were delivering in a less than fancy word doc, and transformed it into a
beautifully branded website with fantastic copy and a great message. The entire process with Wendy was easy from the initial meeting. What we love about Hummingbird is their
ability to pull out what you do and pull it into a visual package which sells! Our site and collateral materials are fresh and beautiful! Worth every penny! Thank you!
"I partnered with Wendy and Hummingbird Creative Group on the digital marketing for several clients, and I am consistently impressed with Wendy's attention to detail,
strategic thinking and passion for what she does. She is a true champion for he clients – how many marketing agencies can say that they have worked with the
same clients for 20+ years? In a world where marketing is frequently viewed as a commodity and agency partners are deemed interchangeable,
the longevity of her client relationships is a testament to the incredible service that she provides."
BRAND BUILDERS GROUP
"I have had the pleasure of partnering with Hummingbird
Creative and know them to be experienced, results driven and collaborative.
Through my experience, Hummingbird has proven to be a trusted partner."
"Hummingbird Creative Group is impeccable in every
way. The team is outstanding. They are community
minded and highly respected in this region."
LILLY FERRICK, LLC
The Hummingbird Creative Group is a very unique company. They take the time to understand your business as well as the people behind it. They then look at your product and understand why a
set of customers might need the product. They help you market your product to your target market with state of the art websites, steady social media interactions, eye catching flyers and support
you in every way. It has been a joy interacting with their founder and CEO, Wendy Coulter, who is able to communicate the message that you want her to communicate to all groups of
people. She understands all age groups and what is going on in most industries. I have recommended her business to many – without reservations!
IMMANUAL CONSULTING SERVICES, LLC
"We are a brand new business to the area and Hummingbird
worked with out budget and made everything so easy for us.
I would highly recommend Hummingbird to everyone.
They did a great job creating a brand image for us!"
"Hummingbird and their employees have always
provided our company with immediate responses
and great attention to detail. I would highly
recommend them for all your marketing needs!"
OAK VILLAGE ACADEMY
"Wendy and team did Google re-marketing ads for my photography business and I absolutely love the end results. I also really liked the efficiency of the proofing process.
In addition to this project, I have had the pleasure of working with Hummingbird on mutual clients where I was brought in for the photography
with Hummingbird doing the creative work. I highly recommend Hummingbird Creative Group.
DAVID WILLIAMS PHOTOGRAPHY
"If you don't have a great brand story, Hummingbird Creative
is the company to go to. Their expertise of assisting companies
to brand or re-brand themselves goes far beyond where
other companies end. Give them a call today."
"I have known and recommended Hummingbird Creative for
many years. Great group committed to producing highly creative
and effective work. I also know of them to do more than
their part to give back to our community on many occasions."
MARTIN BROSSMAN AND ASSOCIATES, LLC
"If you want insight, ideas and actionable plans that make sense in this confusing online market you need to turn to Hummingbird. Trusted advisors and connections matter to me. I looked at Wendy and
her team to help translate my message thoughtfully and to provide insight into where I want to go in business. I didn't just want a website, but a partner in improving my business."