brand strategy

Position | Plan | Budget

At Hummingbird Creative Group, our creative process and services begin with strategic planning, allowing the evolution of the most effective positioning and branding messages for your business. Insight gained through interviews with stakeholders, customers and prospects leads us to a better understanding of culture, customer needs, customer perceptions and competitive advantages. Brand strategy offerings include:

  • Insight/Voice of the Customer
  • Positioning
  • Competitive Analysis
  • Archetypes
  • Target Markets
  • Niches
  • Customer Personnas
  • Journey Map
  • Brand Laddering
  • Planning
  • Budgeting

brand identity

Voice| Brand Story | Name | Tagline | Logo | Messaging | Standards

From defining the physical attributes of your product or services to determining your company’s style and character, Hummingbird helps you stand out from your competition. A strong identity is essential to develop a memorable brand, differentiate your organization from the competition and create an emotional tie between your customer and your brand. Brand identity offerings include:

  • Brand Voice
  • Brand Story
  • Brand Messaging
  • Philosophy
  • Uniques
  • Guarantee
  • Name
  • Tagline
  • Logo
  • Corporate Identity
  • Brand Standards

brand awareness

Sales Collateral | Public Relations | Advertising | Digital Marketing | Direct Marketing  | Lead Generation

The main goal of any marketing program should be to generate leads and help grow sales. Hummingbird’s services will help you plan and implement the right sales enablement, public relations, advertising and digital marketing tactics to generate leads and simplify the sales process through effective messaging and calls-to-action that work. Brand awareness offerings include:

  • Web Design & Development
  • Sales Enablement
  • Collateral
  • Direct Marketing
  • Public Relations
  • Digital Marketing
  • SEO
  • Social Media
  • Advertising
  • Launches

brand loyalty

Market Research | NPS | Reputation Management | Community Service |

As you build a strong brand, it’s important to continue to understand customer’s needs and perception of your brand to build loyalty. The key to building brand loyalty is knowing who your customers are—and understanding how they want to feel about themselves. Consumers essentially buy into a brand because of an implicit and unspoken promise. You need to make sure customers believe you are fulfilling that promise. Brand loyalty offerings include:

  • Surveys
  • Behavioral Research
  • Net Promoter Score
  • Reviews
  • Testimonials
  • Case Studies
  • Reputation Management
  • Focus Groups
  • Thought Leadership
  • Community Involvement