copywriting

copywritingWords are the cornerstone of your marketing. While photos and video are increasingly important ways to tell your brand’s story, you cannot market to people without combining some words for your website, brochure, or Facebook page.

The right words flow from the page and tell a story. The wrong ones quickly stop the reader.

Weaving those words is not easy when you are running a business. For many people, writing feels like extracting teeth — a painful and laborious process. Copywriting is one of the most important marketing needs for any B2B or B2C company, but many businesses choose to hire it out to the lowest bidder, often someone who does not speak or write English as a first language.

The wrong words cheapen your brand. According to Real Business, 74% of web browsers pay attention to the quality of spelling and grammar on company websites. More than half would avoid doing business with a company who made obvious spelling or grammar mistakes.

hummingbird copywriting services

Our copywriting team will make sure your written items are clear, concise, and compelling, telling your brand story and inspiring action. We work with your brand manager and customers to create a “brand vocabulary” that reflects competitive advantages and creates a consistent tone for your company’s marketing materials.

Even if you despise writing, your team is the expert on your company. During our meetings with you, we want to know:

  • Purpose/Format — The style and tone of your company’s written items should remain consistent, but will appear slightly different in a press release compared to your website. Knowing the goal and format of the writing is the first step to creating a piece that converts and convinces.
  • Bad/Good words — Words are powerful, and some words offer a negative or positive connotation when describing a product or service. Over the years, you may have discovered some words that work and some that do not. Tell us what words you prefer to include or avoid.

Josh Sabey - Copywriter/Content MarketerHummingbird’s copywriting team is happy to help with:

  • Naming
  • Tagline development
  • Website copy
  • Content marketing
    • SEO keyword optimization
    • Blog posts
    • Headlines
  • Press releases
  • Catalogs
  • Advertisements
  • Internal communication materials
  • Business proposals
  • Direct mail
  • Enewsletters
  • Video scripts {link to video page}
  • Slogans
Contact us to find out more about how Hummingbird’s copywriting can help bring your brand’s story to life.