graphic design process

Graphic design is one of the most important elements of your marketing. Every image created for your company becomes part of your brand and tells a story about your company.

Zach and Mike work on a design projectBecause imagery is so intricately tied to your company, the Hummingbird Creative Group team will work with you to make sure your image is perfect. Choosing graphics to represent your company can be a challenge, so we start with a creative meeting to discuss your brand strategy, what your company does, who you are, who you are trying to reach, where the image(s) will be used and more. We want your team to be part of this process, brainstorming with us about what will represent the essence of your company while portraying a professional and memorable image to the outside world.

Our creative team will then continue brainstorming and mock up some options for you to review. These will not be final designs, but will instead give you a sense what is possible with your advertisement, logo or other graphic element. We then take your feedback and return to the drawing board to create the final design.

Once work is complete, we can help you apply the graphic element to websites, social media sites, letterhead, business cards and more. The Hummingbird team will send you multiple file formats and sizes for your future use so you can be sure your image looks just as perfect on a social media profile as it does on a billboard.

smart graphic design

Companies can find many sources for graphic design, including some inexpensive options online. But some things are best left to trained professionals. Leaving your logo in the hands of someone inexperienced may leave you with a clumsy or confusing design, or lacking important editable file formats.

Your logos and other company images will be used on everything from business cards to folios to your social media profiles and website. When choosing a logo or design, company leaders should keep the following in mind:

  • Connector.

    time

    Will the logo look as fresh in 20 years as it does today? Avoid choosing trendy imagery and instead opt for a classic look that will withstand changing tastes.

  • Connector.

    size / shape attributes

    Will the image translate well across online and print? Can you use it on your Google+ page and your billboard?

  • Connector.

    simplicity

    It’s often tempting to overthink your company’s imagery. Simplicity is often the key to an image that stands out from the rest.

hummingbird graphic design services

Pantone color booksHummingbird Creative Group offers full graphic design services, including:

  • Web items
    • Logos
    • Social media
    • Websites
    • Banner ads
  • Packaging
  • Bottle labels
  • Banners
  • Signs
  • Catalogs
  • Folders
  • Business cards
  • Specialty print media (foils, leather)
  • And more

Ready for a smart look? Contact Hummingbird Creative Group for your graphic design needs.