Marketing without data is like throwing darts: sometimes you score big, but most of the time, you are only getting the small points.
At Hummingbird Creative Group, we prefer to include some market research with every project because we know that it is a key to developing successful marketing messages. We can help you systematically gather objective information about:
- Customer Insight — Know who your customer is, what they buy, where they buy it, what problems they need your help to solve. Insight gained from your customers means knowing how they think and why they choose you over the competition.
- Competitive Advantages and Positioning — What are your competitors doing, and how do you do it differently? Understanding what they do right (and wrong), and how you are different, will help you better position your company uniquely and make decisions not just about your marketing, but about your brand, your target audience, your customer service, and maybe even your internal processes.
- Marketing Approach — You might guess many of your clients prefer email over direct mail. But perhaps studies show in your industry, direct mail nets more results. Knowing that means knowing where to spend your marketing dollars for the most return.
- Industry — What trends in your industry may affect buyer behavior?
- Content — Research is a valuable part of creating useful and readable content. Data about an industry or topic can improve a case study or become part of an infographic to share on social media.
types of market research
research data drives objective decision making
Market research starts with gathering data, but what follows is an analysis of that information. Many companies can help you dig a little deeper, but at Hummingbird we make sure to organize and analyze the results. Because while research is a key part of your marketing, it does not guarantee success. Marketing research does not make decisions; it only provides information on which you can base your decisions. One main aim with research is help the creative process be less subjective, and instead grounded in the results of research.