Once upon a time, stories were a way to hand down information over generations. Today, stories remain a large part of your lives, taking us on journeys, celebrating achievements, teaching us lessons.
We now have far more formats for storytelling, but none has changed our love of stories, especially in marketing and advertising.
the power of storytelling
Nielsen studies show consumers want a more personal connection in the way they gather information. In fact, 92 percent of consumers want brands to make ads that feel like a story.
Storytelling brings your brand to life, giving it that personal touch, an identity with which your buyers can connect. Stories bring energy to the message and prompt us to take action.
Every company has a story to tell, whether it’s the amazing tale of how the company began or the story of how it crystallized over the years to become an outstanding provider of its service. The story of your brand is like most stories: a situation, conflict and a resolution. Obviously the ultimate goal of marketing is to encourage buyers or to motivate change. So in business, stories should also include a call to action, which may be direct or indirect.
discover your story with hummingbird creative group
Creativity is not making up an image to sell. At the heart of Hummingbird Creative Group is the urge to bring to life each client’s true story. Telling stories starts with talking to customers, employees and investors to find the truth behind your brand. While we want to find your competitive advantages; we do not want to create fiction. Our client’s stories are inspiring, creative, and authentic.
This narrative becomes part of your company’s strategic plan. That plan will also outline how best to present your true story in a way that resonates with customers.
Hummingbird’s creative team will tell your story through a logo, each piece of direct mail, blog posts, videos, every photo. Every mention of your company, every image you post, tells the story of who you are and what you stand for.
No story truly ends. That’s why we continue to listen to your audience so that we can gauge reactions and determine how the story must evolve over time. Hummingbird will help you discover new approaches so your story can continue, with new and changing audiences, into the future.